CHEManager International · 15 hours ago
Research Analyst, Media Insights & Channel Strategy (Remote)
United States
Full-time
Remote
Mid Level
3+ years expM3 USA is a leader in healthcare innovation, providing digital solutions across various sectors. They are looking for a Research Analyst to analyze media consumption and channel preferences in healthcare marketing, transforming data into strategic recommendations for clients.
Responsibilities
Media & Channel Analysis: Extract and interpret insights from large-scale syndicated studies regarding how HCPs and patients interact with various media platforms
Competitive advertising analysis: Mine M3 MI ad intelligence data to understand advertising investment, audience targeting and messaging strategies of customers and their competitors
Strategic Utility: Focus on the actionability of the data. You will help answer the client's core questions such as: "Which channels should we prioritize to reach this specialty, and why?"
Agency-Style Deliverables: Design and build high-quality PowerPoint presentations that move beyond simple charts to provide a "strategic POV" on media consumption and advertising trends
Synthesis of Attitudes & Behaviors: Connect qualitative attitudes (e.g., trust in specific information sources) with quantitative behavior (e.g., frequency of use) to build a complete audience profile
Stakeholder Support: Partner with our Sales and Service teams to ensure our insights align with the client's broader media planning and marketing objectives
Qualification
Required
3+ years at a media planning agency, communications consultancy, or healthcare research firm
Familiarity with how agencies and consultants use data to justify media spend and strategy
Hands-on experience with industry-standard media planning and competitive intelligence tools such as Nielsen, MRI Simmons, Comscore, or MediaRadar
Understanding of the healthcare/pharma media landscape
Proven ability to look at audience consumption data and translate it into a 'So What?' for a media buyer or brand strategist
High proficiency in Excel, Cross-tabulation platforms such as Nielsen Clear Decisions or Telmar, and PowerPoint
Strong communication skills and the ability to work independently and proactively within a collaborative, remote team
Preferred
Direct experience with M3 MI platforms and data
Experience with data visualization/dashboard tools like Power BI, Dapresy, or Tableau
Education in Advertising, Communications, Marketing, or a related field
Benefits
Health and Dental
Life, Accident and Disability Insurance
Prescription Plan
Flexible Spending Account
401k Plan and Match
Paid Holidays and Vacation
Sick Days and Personal Day
Company
CHEManager International
Wiley’s leading media brand providing first-hand information on the global chemical, life science and process industries
201-500 employees
Funding
Current Stage
Growth StageCompany data provided by crunchbase