Paid Social Ads Specialist (Meta Ads) jobs in United States
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Winston Francois · 4 hours ago

Paid Social Ads Specialist (Meta Ads)

positionUnited States
timeContract
remoteRemote
seniorityMid, Senior Level
date2+ years exp

Winston Francois is seeking a Paid Social Ads Specialist with hands-on experience managing Meta Ads across Facebook and Instagram. The role involves end-to-end campaign execution, including setup, optimization, reporting, and iteration, with a strong focus on performance and data-driven decision-making.

Brand MarketingMarketingPublic RelationsSEO
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H1B Sponsor Likelynote
Hiring Manager
Jason Shafton
linkedin

Responsibilities

Build, launch, and manage Meta Ads campaigns across Facebook and Instagram
Structure accounts cleanly across objectives, audiences, and creatives
Set up and maintain conversion tracking (Pixel, CAPI, standard events, custom events)
Monitor performance daily and make data-backed optimizations
Manage budgets, pacing, and bid strategies to hit efficiency targets
Design and run structured tests across creative, audiences, and offers
Analyze results and translate data into clear actions
Collaborate with creative and strategy teams on messaging and asset needs
Produce concise performance reports with insights, not screenshots
Troubleshoot tracking, delivery, and performance issues without escalation

Qualification

Meta Ads managementConversion tracking setupData analysisCampaign optimizationBudget managementPerformance reportingDetail-orientedClear communicationCalm under pressure

Required

2–5+ years managing Meta Ads accounts with real spend responsibility
Direct experience running conversion-focused campaigns (Lead, Purchase, Booked Call, etc.)
Strong understanding of campaign structure, learning phase dynamics, and attribution limits
Experience working with Pixels, Aggregated Event Measurement, and CAPI
Comfort operating inside Ads Manager daily
Proven ability to improve CPA, ROAS, or other core efficiency metrics over time
Build, launch, and manage Meta Ads campaigns across Facebook and Instagram
Structure accounts cleanly across objectives, audiences, and creatives
Set up and maintain conversion tracking (Pixel, CAPI, standard events, custom events)
Monitor performance daily and make data-backed optimizations
Manage budgets, pacing, and bid strategies to hit efficiency targets
Design and run structured tests across creative, audiences, and offers
Analyze results and translate data into clear actions
Collaborate with creative and strategy teams on messaging and asset needs
Produce concise performance reports with insights, not screenshots
Troubleshoot tracking, delivery, and performance issues without escalation

Preferred

Experience managing multiple accounts simultaneously
Exposure to B2B, SaaS, marketplaces, or high-consideration funnels
Familiarity with landing page optimization and conversion rate principles
Experience collaborating with lifecycle, analytics, or CRO teams

Company

Winston Francois

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Winston Francois is a marketing firm that offers brand engagement, SEO, PR, and communication services.
dateFounded in 2019
location
Los Angeles, California, USA
people-size11-50 employees
web-link
https://winstonfrancois.com

H1B Sponsorship

Winston Francois has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2023 (1)

Funding

Current Stage
Early Stage

Leadership Team

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Jason Shafton
Founder & CEO
linkedin
Company data provided by crunchbase