NewForm ยท 1 day ago
User acquistion specialist
Newform is a performance marketing agency that oversees ~100m/yr in spend for tech and mobile brands. They are seeking a User Acquisition Specialist to manage paid social campaigns across multiple clients, focusing on campaign execution, testing, and optimization to drive client outcomes.
Computer Software
Responsibilities
Own end-to-end media management: campaign setup, targeting, bidding, budgets, creative rotation, and optimization
Monitor and improve key metrics: CPI/CAC, ROAS, payback, retention
Diagnose performance shifts (creative fatigue, audience changes, funnel changes, attribution issues) and take action quickly
Maintain account hygiene: naming conventions, UTM/parameter integrity, QA checks, and documentation
Proactively suggest optimizations to improve clients' media program efficiency and scalability
Qualification
Required
2-4 years of paid media experience (agency AND/OR consumer app experience highly preferred). Expertise in Meta required
Experience managing accounts with 7-figure annual media budgets
Strong presentation skills: the ability to craft compelling decks and speak effectively in client meetings is a must
Strong analytical skills
Preferred
A deep understanding of mobile advertising (SKAN, AEM, MMPs, etc)
Benefits
Competitive compensation based on geo
Competitive bonus
Annual team offsites (last two were Tulum, Mexico and Hokkaido, Japan)