Assistant Vice President for Communication & Marketing (50117) jobs in United States
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Claflin University · 3 hours ago

Assistant Vice President for Communication & Marketing (50117)

positionClaflin University Main Campus - Orangeburg, SC 29115
timeFull-time
remoteOnsite
seniorityDirector/Executive
date7+ years exp

Claflin University is seeking a dynamic and innovative individual to serve as the Assistant Vice President for Communication and Marketing. This leadership role is responsible for developing and executing a comprehensive communication and marketing strategy to enhance the University's brand visibility and engagement across a variety of platforms.

EducationHigher EducationUniversities

Responsibilities

Develop and implement a cutting-edge marketing and communication strategy in alignment with the University's goals and objectives
Oversee the management of the University's digital presence, including websites, social media platforms, email marketing, and other emerging channels
Lead and mentor a team of marketing professionals, fostering a culture of creativity, collaboration, and continuous improvement
Collaborate with various departments to create compelling content that tells the Claflin story, showcases the University's strengths, and engages target audiences
Monitor trends and technologies to keep the University at the forefront of marketing innovations
Analyze and report on campaign performance and ROI, making data-driven decisions to optimize results
Manage the marketing budget, ensuring strategic allocation of resources for maximum impact
Ensure compliance with accessibility standards and best practices in all communications
Serve as a key spokesperson for the University in spaces, managing online reputation and crisis communication as necessary
Engage with internal and external stakeholders to foster partnerships that enhance the University's outreach

Qualification

Marketing strategy developmentLeadership in marketingWeb analyticsSEOCRM softwareBudget managementContent management systemsDigital design toolsAccessibility standardsHigher educationExceptional communication

Required

Bachelor's degree in Marketing, Communications, Digital Media, or a related field. Master's degree preferred
Minimum of seven (7) years of progressive experience in marketing and communications, with at least three (3) years in a leadership role
Proven track record of developing and executing successful marketing strategies in a higher education setting or comparable industry
Strong understanding of current marketing tools, platforms, and best practices
Experience with web analytics, SEO, SEM, and CRM software
Exceptional communication skills, both written and verbal, with the ability to articulate a clear vision and inspire a team
Demonstrated ability to manage complex projects and meet deadlines
Experience with budget management and resource allocation

Preferred

Experience with content management systems and digital design tools
Knowledge of accessibility standards and regulations
Familiarity with the higher education landscape and the unique communication needs of a university environment

Company

Claflin University

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Claflin University is a top 10 HBCU located in Orangeburg, SC.
dateFounded in 1869
location
Orangeburg, South Carolina, USA
people-size201-500 employees
web-link
https://www.claflin.edu/

Funding

Current Stage
Growth Stage
Total Funding
$4M
Key Investors
National Telecommunications and Information AdministrationU.S. Department of Education
2023-02-27Grant· $3M
2023-01-20Grant· $1M

Leadership Team

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Dwaun Warmack
President
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Recent News

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