Ramsey Solutions · 3 days ago
Digital Marketing Manager
Nashville, TN
Full-time
Onsite
Senior Level
5+ years expRamsey Solutions is a well-known company in personal finance, founded by Dave Ramsey, with a mission to change the toxic money culture. They are seeking a Digital Marketing Manager to own the strategy and execution of digital-first marketing initiatives, focusing on optimizing the customer journey across various channels.
Financial Services
Responsibilities
Own the strategy and execution of digital-first marketing initiatives across email, content, SEO, organic social, and paid media partners
Use data, insights, and customer behavior to shape campaigns that move people through the funnel and deepen engagement
Collaborate with writers, designers, channel specialists, and product teams to coordinate thoughtful, measurable marketing moments that drive business results
Create and implement strategic marketing and content strategies
Utilize customer insights and leverage data to drive marketing success
Craft and implement a cohesive marketing strategy that activates the right mix of channels including email, organic social, paid media, and content marketing to drive acquisition, engagement, and retention
Use research, data, and audience signals to create targeted campaigns that speak to real customer needs and move them through the funnel
Work closely with writers, designers, paid specialists, and product teams to bring campaigns to life, prioritize work, strengthen creative concepts, and find new ways to connect with the audience
Use Google Analytics and other tools to analyze channel performance, optimize campaign decisions, and personalize the audience experience
Provide transparent, insightful reporting of marketing outcomes, and upcoming opportunities, giving stakeholders clarity on what's working and where to focus next
Qualification
Required
5+ years of digital marketing experience, with a hands-on understanding of funnels, user behavior, and customer journeys
2+ years of planning and driving marketing campaigns across multiple digital channels
Strong experience in email marketing and organic social, including developing content strategies that engage and convert
Comfortable using data to make decisions - from diagnosing funnel issues to identifying opportunities for growth
Enjoy working cross-functionally and can bring clarity to complex, fast-moving initiatives
Love testing, learning, optimizing, and improving the experience for the customer
Benefits
Health insurance (includes plans eligible for an HSA—with a company match up to $500!)
401(k) retirement plan with 4% match/company contribution
Annual wellness, counseling and grocery membership reimbursement
On-campus cafe with subsidized pricing for breakfast, lunch and coffee bar
Dependent care FSA
Tons of cultural activities, like weekly devotional, leadership development courses, Battle of the Bands, and one epic Christmas party!
Company
Ramsey Solutions
Ramsey Solutions provides biblically based, commonsense education and empowerment to people from all walks of life, giving them HOPE.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
D
Daniel Hopper
Executive Director of Software Engineering
Recent News
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