Shoppa's Material Handling · 1 month ago
Content Marketing Strategist
Fort Worth, TX
Full-time
Onsite
Mid, Senior Level
4+ years expShoppa’s Material Handling is one of the fastest growing material handling dealerships in the United States. The Content Marketing Strategist will lead the development and execution of content strategies across all Shoppa’s brands, ensuring clear, consistent, and compelling messaging across every marketing channel.
Transportation/Trucking/Railroad
Hiring Manager
Chase P.
Responsibilities
Develop and execute a comprehensive content strategy that aligns with Shoppa’s business objectives and strengthens brand presence across all subsidiaries
Plan, coordinate, and oversee content initiatives across multiple channels, including email marketing, social media, blogs, website copy, white papers, and case studies
Lead editorial planning, maintaining an organized, forward-looking calendar that supports campaign launches and strategic initiatives
Collaborate with internal stakeholders to ensure all content aligns with brand messaging and core business goals
Manage WordPress CMS for content publishing, optimization, and governance across branded websites
Establish content performance metrics, monitor engagement data, and prepare reports to inform campaign improvements
Ensure brand voice, tone, and visual consistency are maintained across all assets and channels
Identify opportunities for new content formats and storytelling approaches to improve audience reach and engagement
Partner with external writers or creative contributors as needed to scale content output efficiently
Qualification
Required
Bachelor's degree in marketing, communications, journalism, English, or related field
4–7 years of hands-on experience in B2B content marketing, including digital campaign execution
Demonstrated ability to develop and implement comprehensive content strategies supporting lead generation, brand engagement, and sales enablement
Exceptional writing, editing, and story development skills for blogs, social, email, sales assets, landing pages, and campaigns
Experience building, segmenting, and deploying email marketing campaigns via HubSpot, Pardot, Marketo, or similar automation software
Proficiency with content management systems, editorial calendars, and workflow/process tools
Strong project management and organizational skills, with a proven ability to manage multiple projects simultaneously and meet deadlines
Experience interpreting analytics and engagement metrics (Google Analytics, HubSpot, etc.) to guide optimization and measure ROI
Comfort collaborating with design, digital, and cross-functional teams; experience managing freelancers/agency contributors
Preferred
Skills in optimizing content for SEO, using keyword research and competitive analysis
Working knowledge of personalization, AI content tools, and marketing technology integrations
Hands-on experience with A/B testing, campaign automation, and audience segmentation
Experience in multimedia production (video, webinars, podcasts) or coordination
Industry knowledge in material handling, B2B supply chain, or industrial services
Knowledge of content syndication, blogger/influencer outreach, and PR strategy
Experience representing brand voice in live or recorded presentations/events
Company
Shoppa's Material Handling
Family-owned and operated since 1981, Shoppa’s has grown from a single location into one of the nation’s largest independent intralogistics providers—earning industry recognition and the trust of customers across the country.
501-1000 employees
Funding
Current Stage
Late StageCompany data provided by crunchbase