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Friends of Warner Parks · 1 day ago

Marketing and Communications Manager

Nashville, TN

Full-time

Onsite

Entry, Mid Level

2+ years exp

Friends of Warner Parks is dedicated to enhancing community engagement and conservation efforts. The Marketing & Communications Manager will lead strategic communications, content creation, and digital presence to support fundraising and organizational goals, while also ensuring consistent brand messaging across all platforms.

Non Profit

Hiring Manager

Molly Elkins

Responsibilities

Develop and maintain an annual communications calendar aligned with organizational priorities

Ensure consistent brand voice, visual identity, and messaging across all platforms

Oversee production of digital and print marketing materials for programs, fundraising, volunteer recruitment, and events

Support paid promotion strategies as needed

Write and edit content for newsletters, email campaigns, fundraising appeals (in collaboration with Advancement Team), events, and program stories

Create on-brand content for social media, including captions, graphics, short videos, and stories

Conduct interviews with staff, volunteers, and community members to gather compelling stories

Draft talking points and materials for events and leadership communications

Execute social media strategy across platforms (Instagram, Facebook, and others as appropriate)

Schedule and publish posts, stories, reels, and campaigns

Monitor engagement and respond to comments and messages in a timely, mission-appropriate manner

Track metrics and adjust tactics to improve reach and engagement

Manage ongoing content updates for the organization’s website

Ensure event, membership, and donation pages are current and user-friendly

Coordinate with contractors for design, development, SEO, or specialized digital needs

Upload blogs, news, and announcements

Collaborate with the Senior Director of Advancement and Director of Development to support:

Membership recruitment and retention

Donor stewardship communications

Fundraising campaigns and events

Ensure messaging across marketing and fundraising channels is integrated and reinforcing

Work with program staff to support marketing needs for conservation, education, and research initiatives

Partner with the Volunteer & Events Coordinator to promote volunteer opportunities and events

Coordinate with team members on signage, displays, and printed materials

Coordinate designers, photographers, videographers, printers, and other vendors as needed

Manage production timelines and ensure deliverables meet brand standards

Oversee marketing budgets under the guidance of the Senior Director of Advancement

Track and report on marketing performance, including email, website, social media, and campaign metrics

Use data to refine strategies and improve engagement and conversions

Stay current on nonprofit marketing, digital trends, and storytelling best practices

Friends of Warner Parks is an event-driven organization. Employees should expect that some responsibilities will periodically require attendance at events and programs outside of regular business hours, including evenings and weekends, particularly during peak seasons

Work schedules may vary based on organizational needs, and flexibility is expected

Qualification

Marketing experienceContent creationSocial media managementEmail marketing platformsProject managementBasic design skillsPhotography experienceVideo experienceWriting skillsOrganizational skills