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Onni Group of Companies · 8 hours ago

Residential Content Creator

Phoenix, AZ

Full-time

Hybrid

Entry, Mid Level

Onni Group of Companies is dedicated to building communities and enhancing their social media presence. The Residential Content Creator will be responsible for creating engaging content that showcases properties and promotes leasing opportunities while collaborating with various teams to enhance brand identity.

Real Estate

Responsibilities

Build and scale the company’s property-level and portfolio-level social media presence across platforms (platforms such as Instagram, TikTok, Facebook, YouTube)

Develop a short-term and long-term content strategy and editorial calendar tailored to each property’s audience and market

Establish social media best practices, brand guidelines, and tone of voice to ensure consistency across all channels

Track, measure, and report on engagement, reach, lead generation, and follower growth to demonstrate ROI

Capture high-quality photography and videography of units, amenities, events, resident experiences, and neighborhood highlights

Produce creative short-form video content (Reels, TikToks, stories) that reflects current trends while highlighting the properties’ unique selling points

Write engaging captions, resident spotlights, blog posts, and campaign copy that align with leasing initiatives

Ensure all content is optimized for platform algorithms, SEO, and maximum audience engagement

Collaboration with Property Teams, Leasing Managers, and Corporate Directors

Partner with leasing consultants and on-site teams to generate real-time content opportunities (apartment tours, amenity tours, move-ins, events, etc.)

Train and empower property teams to capture day-to-day content for use on channels

Act as a creative liaison between corporate marketing and on-site operations to ensure alignment of branding, messaging, and leasing promotions

Translate leasing specials, availability, and renovations, into compelling social content campaigns

Launch property-specific campaigns to grow local audiences, highlight unique community features, and promote occupancy goals

Collaborate with corporate marketing and leasing on portfolio-wide campaigns to reinforce overall brand presence

Build vacant unit photo/video catalog so onsite teams have a resource for pre-leasing units

Proactively build and enhance the company’s digital reputation through creative campaigns, community engagement, and storytelling

Collaborate with property teams to encourage resident participation in online reviews and testimonials

Develop strategies to highlight positive resident feedback across all properties. Partner with leasing and operations to align online reputation with customer service initiatives