Fliff Inc · 1 week ago
Director of Offline Media
United States
Full-time
Remote
Director/Executive
8+ years expFliff Inc is a company that specializes in social, free-to-play sports gaming. They are seeking a Director of Offline Media to own and optimize offline media channels, driving measurable growth through various media formats while balancing brand-building and performance objectives.
GamingMobile Apps
Responsibilities
Own the end-to-end offline media strategy across:
Linear TV
OTT / CTV / Streaming TV
Online video beyond paid social
Terrestrial radio
Podcast and streaming audio
Audio sponsorships
Out-of-home (billboards, transit, place-based, and emerging formats)
Develop integrated media plans aligned with Fliff’s growth goals, seasonality, and product roadmap
Balance brand-building and performance objectives with clear hypotheses and learning agendas
Lead campaign planning, buying, optimization, and scaling across all offline channels
Manage external media agencies, vendors, and partners with a strong bias toward transparency and performance
Identify and test new scalable offline channels and placements
Lead creative process and fresh, new creative working cross-functionally in the organization
Own offline media measurement frameworks, including:
Incrementality testing
Geo-based lift studies
MMM collaboration
Brand lift and awareness studies
Partner closely with Analytics, Growth, and Product teams to connect offline exposure to downstream outcomes (installs, engagement, revenue)
Continuously improve attribution models and decision-making confidence for offline spend
Own and manage a significant offline media budget (+$30m)
Set clear performance benchmarks and efficiency targets by channel
Make data-driven decisions on scaling, reallocating, or pausing spend
Partner with Creative, Brand, Performance Marketing, and Product Marketing to ensure messaging is optimized for offline formats
Align with Legal and Compliance teams to ensure all offline advertising meets regulatory standards
Act as the internal subject-matter expert for offline and upper-funnel media
Audit existing offline media efforts, partners, and measurement approaches
Establish clear channel strategies, testing roadmaps, and success metrics
Launch or refine incrementality and lift testing frameworks
Build a scalable, repeatable offline media engine with clear ROI signals
Demonstrate measurable incremental impact on growth and brand metrics
Successfully scale one or more offline channels into core growth drivers
Become Fliff’s internal authority on offline media effectiveness
Qualification
Required
8–12+ years of experience in media strategy, planning, and buying
Deep hands-on experience with TV, OTT/CTV, audio, and OOH
Proven track record of scaling offline media in a performance-oriented environment
Strong experience with measurement, experimentation, and incrementality
Background in high-growth consumer, app-based, or DTC businesses strongly preferred
Experience navigating regulated or compliance-heavy industries is a plus
Offline media expertise with modern, data-driven rigor
Strong analytical and quantitative skills
Ability to operate at both strategic and executional levels
Comfort managing large budgets and external partners
Excellent cross-functional communication and influence
Bias toward testing, learning, and continuous optimization
Benefits
Competitive compensation package, including base salary, benefits, and equity.
Unlimited/Flexible paid time off.
Health benefits, including medical, dental, vision, and generous parental leave.
Employee-sponsored 401(k).
Company
Fliff Inc
Fliff is the home of social sports gaming.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
$1.5M2022-08-15Series Unknown
2021-04-15Seed· $1.5M
Leadership Team
M
Matt Ricci
Co-Founder
Mario Dodev
PM
Recent News
Company data provided by crunchbase