EverFriends.ai · 1 day ago
Head of Digital Marketing
Grand Rapids, MI
Full-time
Hybrid
Director/Executive
$145K/yr - $160K/yrEverFriends.ai is a company that blends advanced AI with heartfelt empathy to create digital companions that support emotional well-being. They are seeking a Head of Digital Marketing to lead the digital marketing strategy, execute campaigns, and build a cohesive marketing presence for their mission-led AI brand.
Computer Software
Responsibilities
Lead all digital marketing strategy and execution across paid, organic, content, email, and emerging channels
Launch and optimize campaigns that introduce Everfriends to new audiences and drive meaningful engagement
Place and distribute digital marketing content across channels where our users spend their time — ensuring consistency, relevance, and emotional impact
Develop performance dashboards and run deep analysis to understand what drives acquisition, retention, and conversion
Experiment constantly — using A/B testing, funnel optimization, sequencing, and creative iteration to achieve breakthrough results
Collaborate cross-functionally with Product, Creative, and Customer Care to ensure unified messaging and user experience
Own AI, SEO, SEM, paid social, landing page performance, and lifecycle marketing strategy
Bring ideas to life with a balance of creativity, technical fluency, and data-backed decision-making
Qualification
Required
Deep understanding of all major digital marketing concepts, channels, and performance levers
Hands-on experience running and optimizing paid campaigns, organic content strategies, and digital growth funnels
Strong analytical mindset — you're comfortable with dashboards, attribution, CAC/LTV modeling, and actionable insights
Ability to create and place content strategically across platforms to amplify reach and engagement
Passion for testing, iteration, and improvement — you rely on data to guide every decision
A storytelling instinct that aligns with EverFriends' vision of compassionate, emotionally intelligent AI
Leadership skills that balance strategic vision with willingness to roll up your sleeves and execute
Company
EverFriends.ai
EverFriends.ai is a mobile app that harnesses the power of advanced artificial intelligence to create compassionate, responsive companions that enhance the quality of life, foster emotional well-being, and provide unwavering support to aging adults.
Founded in 2024
2-10 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase