Smoothie King (SKFI) · 5 hours ago
PR & Marketing Communications Manager
Coppell, TX
Full-time
Onsite
Mid, Senior Level
4+ years expSmoothie King is the largest nutritional smoothie bar in the nation, committed to inspiring people to live a healthy and active lifestyle. The PR & Marketing Communications Manager is responsible for leading public relations, influencer partnerships, and corporate communications initiatives that enhance brand visibility and support business growth.
FitnessFood and BeverageHealth Care
Responsibilities
Serve as the primary day-to-day partner to the public relations agency, ensuring alignment on strategy, messaging, priorities, and key initiatives
Lead agency briefing for product launches, campaigns, brand storytelling opportunities, and high-impact moments
Review and approve press materials, media pitches, talking points, and PR calendars to ensure accuracy, quality, and messaging consistency
Track, analyze, and report on PR performance against established KPIs, identifying opportunities for optimization and continuous improvement
Facilitate cross-functional collaboration between internal teams and agency partners to maintain consistent messaging across all channels
Provide agencies with timely assets, background information, quotes, product details, and brand insights to support top-tier media coverage
Partner across the organization and with key stakeholders to ensure communications align with broader enterprise initiatives and priorities
Collaborate with Brand Marketing to develop integrated consumer communications across paid, earned, and shared media channels
Activate the Smoothie King mission and vision by supporting short- and long-term strategic, operational, and marketing initiatives
Lead national and local influencer strategy in support of brand campaigns, product launches, and community engagement efforts
Oversee influencer content development, posting cadence, usage rights, contracts, and performance measurement
Support the development and execution of crisis communications processes and protocols related to brand, consumer, operational, and reputational issues
Support corporate communications, including executive messaging, franchisee communications, internal initiatives, and corporate announcements
Develop and maintain messaging frameworks that reflect brand voice, mission, values, and positioning
Partner with People Services and leadership to communicate initiatives related to culture, DEI, ESG, and employee engagement
Qualification
Required
Bachelor's degree in Marketing, Communications, or a related field, required
Minimum of four to six (4-6) years of progressively responsible experience in marketing, communications, public relations, or a related discipline
Experience serving as a key point of contact for strategic internal and external relationships
Advanced proficiency in Microsoft Office, Adobe Creative Suite, and other relevant software, including CRM systems
Demonstrated motivation and focus on strategic communications and social media, with experience supporting multiple brands
Exceptional written and verbal communication skills, paired with strong organizational and project management capabilities
Strong understanding of current and emerging trends within the health and fitness space
Proven expertise in developing, executing, and evolving social media strategies aligned to business and brand objectives
Ability to build strong networks, develop productive partnerships, and collaborate cross-functionally to align stakeholders
Creative, proactive problem-solver with the ability to work independently while also collaborating effectively across multiple departments
Proven experience working with internal and external stakeholders, including senior leadership and agency partners
Promote the culture, values, and mission of Smoothie King
Preferred
Experience within the QSR or food and beverage industry strongly preferred
Personal passion for health and fitness is a plus
Benefits
Free smoothies
Flexible work schedules
Office lunches and parties
Monthly fitness challenges
Free gym access
More fun activities to make Smoothie King a happy and healthy place to work
Company
Smoothie King (SKFI)
Smoothie King® is a privately held; Dallas-based company and the premier Smoothie Bar and Nutritional Lifestyle Center in the industry.
201-500 employees
Funding
Current Stage
Growth StageTotal Funding
unknownKey Investors
Main Post Partners
2025-07-10Private Equity
Leadership Team
Wan Kim
CEO and Chairman of the Board
Chris Bremer
Chief Business Development Officer
Recent News
Food Business News
2025-12-17
2025-12-06
Company data provided by crunchbase