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Patrice and Associates Franchising LLC · 5 hours ago

Head of Growth Marketing

United States

Full-time

Remote

Director/Executive

$160K/yr - $195K/yr

7+ years exp

Patrice and Associates Franchising LLC is seeking a Head of Growth Marketing to lead their growth and customer lifecycle strategy. This role focuses on driving recurring revenue and improving customer engagement through analytical and creative marketing leadership.

Staffing & Recruiting

Growth Opportunities

Responsibilities

Improve CAC/LTV efficiency through data-driven insights, funnel performance analysis, segmentation, and optimization

Partner with Revenue Management to identify growth opportunities, define KPIs, and inform strategic investment decisions

Evaluate channel performance, cost structures, and ROI to strengthen marketing effectiveness

Build lifecycle programs and engagement journeys that drive repeat usage, recurring revenue, and long-term customer value

Develop targeted nurture programs that support onboarding, expansion, retention, and reactivation

Collaborate with Customer Success and Digital to ensure lifecycle programs enhance customer experience and reduce churn

Lead the development of high-impact, cross-channel growth campaigns that generate demand and accelerate revenue

Collaborate with the Marketing Director and marketing team on creative concepts, messaging frameworks, and campaign execution

Create scalable growth playbooks that support new product, feature, and partnership launches

Guide company-wide marketing strategy while empowering the Marketing Director to lead daily operations and team management

Ensure marketing programs align with GTM strategy, revenue targets, and customer engagement goals

Provide strategic oversight and creative direction without disrupting existing team structure and workflow

Partner with Sales on GTM alignment, enablement, and campaign support

Collaborate with Revenue Management on revenue analytics, reporting, and insights-driven strategy

Work with Customer Success to strengthen onboarding, lifecycle engagement, and customer experience

Align with Product and Technology on positioning and messaging for key initiatives, integrations, and new offerings

Qualification

Growth marketingCAC/LTV optimizationCross-channel campaignsAnalytical skillsLeadership capabilitiesCommunication skillsRelationship-buildingProblem-solving skills

Required

7–10+ years in growth marketing efforts in both B2B and B2C (B2Professional) marketing, growth marketing, or lifecycle marketing

Proven expertise improving CAC, LTV, funnel conversion, and recurring revenue performance

Experience leading growth-focused campaigns across multiple channels

Strong analytical and creative problem-solving skills; ability to translate insights into high-impact execution

Exceptional cross-functional communication and leadership capabilities

Experience working closely with Sales, Customer Success, and Product teams

Executive presence with the ability to influence strategic direction

Excellent communication and relationship-building abilities

Ability to work directly with senior leadership and external partner executives

Company

Patrice and Associates Franchising LLC

A nationwide network of recruiters, an immense database of qualified candidates, and over 500 management positions to fill at any one time: Patrice and Associates is the recruiting engine that fuels the hospitality industry.

Founded in 1989

Scottsdale, Arizona, US

51-200 employees