Charles Schwab · 1 week ago
Sr. Manager, Digital Marketing
US-TX-Austin
Full-time
Onsite
Senior Level
$84K/yr - $171K/yr
6+ years expCharles Schwab is a financial services company that empowers employees to make an impact on their careers. The Sr. Manager, Digital Marketing is responsible for leading digital marketing strategies and project management initiatives to enhance the digital store experience on schwab.com, focusing on data-driven insights and cross-functional collaboration.
Financial Services
Responsibilities
Assist with strategy development, project management, lead activation and rollout of technical capabilities and UX optimizations across schwab.com
Lead discovery and business analysis: capture business problems/goals/workflows; translate needs into requirements, acceptance criteria, and backlog items that engineering and publishing can execute
Partner with CMS product/tech on platform migrations and performance (e.g., Next.js initiatives, component frameworks, UX optimizations); align on PI planning and quarterly roadmaps
Work with program management, Marketing, business and technical partners, to identify solutions to business problems from a cross-enterprise perspective
Participate in Use Case discovery workshops, identify Use Cases/User Stories, build detailed requirements and other artifacts through use of tools (eg. Jira, Confluence, SharePoint, etc)
Work well in a variety of project delivery frameworks including Agile Scrum and Kanban
Plan and execute multi‑phase roadmaps (e.g., meganav redesign and rollout, template activation, Next.js migration, Standards & Guidelines implementation) with clear stage gates and stakeholder readouts
Apply project management rigor to ensure projects are being met and aligned to established roadmaps
Ability to build strong relationships across the company and influence partners; being results-oriented and adaptable; having and feeling ownership of your roadmap and strategy
You will deliver:
Project/Product Roadmaps along with tactical execution and solution implementation
UX consultations and solutions with marketing, business, and technology partners
Use cases/user stories including cross-domain dependencies
Agile epics and stories (capabilities and features)
Analysis of business processes
Current state, target state, gap analysis and process models
Requirements development
QA and/or UAT test cases
Testing and validation processes
Business rollout, training, and adoption
Standards, guidelines, and training materials
Project roadmaps and timelines
Qualification
Required
6+ years of experience as a Product Manager, BA, Project Manager, and Digital Strategist
Product management: backlog ownership, discovery, prioritization, and outcome‑based roadmapping for web/app experiences
User Experience (UX) strategy: problem identification and discovery, user testing, solution concepting
Digital marketing & growth: funnel optimization, content strategy, SEO, A/B testing; fluency with tools like Optimizely and partner‑run experimentation
Current working experience with Schwab processes and systems
Business analysis: process mapping, requirements/user stories, cross‑enterprise solutioning; comfort working in 'gray space.'
Project/program management (Agile): sprint planning, PI planning, dependency/risk management
Experience with Agile methodology
Knowledge of JIRA or Confluence
BA/BS degree or equivalent experience
Preferred
Experience in the financial industry is a plus
Benefits
Bonus or incentive opportunities
Company
Charles Schwab
We have plans for every turn you take.
10001+ employees
H1B Sponsorship
Charles Schwab has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (579)
2024 (468)
2023 (455)
2022 (705)
2021 (483)
2020 (282)
Funding
Current Stage
Late StageLeadership Team
J
Jim McGreevy
Senior Project Manager
Recent News
2025-10-04
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