Hisense USA · 2 days ago
Paid Media Manager
Alpharetta, Georgia, United States
Full-time
Onsite
Senior Level
5+ years expHisense USA is a company focused on driving product sales through effective paid media strategies. The Paid Media Manager will lead the planning and performance of paid media across various channels, ensuring alignment with brand and revenue objectives while optimizing for measurable ROI.
Consumer ElectronicsElectronicsHome AppliancesTV
Responsibilities
Own full-funnel paid media strategy aligned to brand and revenue objectives
Lead annual and quarterly media planning across Paid Search, Paid Social, Programmatic, and partner with ecommerce for Retail Media
Define channel roles, budget allocation, audience strategy, and KPI frameworks
Partner with internal teams (brand, eCommerce, analytics) to align media plans to business priorities
Build full funnel journey maps to target and retarget customers, generate leads, and convert sales
Act as primary point of contact for media agencies across planning, activation, and optimization
Set strategic direction, briefs, performance expectations, and testing roadmaps for agency partners
Review and challenge agency recommendations, optimizations, and media plans with a data-first mindset
Ensure best-in-class execution, transparency, and accountability from agency partners
Own paid media performance and ROI reporting across all channels
Establish measurement frameworks to evaluate effectiveness, incrementality, and business impact
Translate performance data into clear insights, recommendations, and executive-ready reporting
Ensure accurate tracking, attribution, and performance measurement in partnership with analytics teams
Drive ongoing optimization strategy across audiences, creative, formats, and messaging through agency partners
Partner with eCommerce and web teams to identify conversion rate optimization opportunities
Lead structured test-and-learn initiatives and apply learnings to future planning and investment decisions
Lead audience development strategies across prospecting, retargeting, and retention
Leverage first-party data, platform signals, and privacy-safe audience approaches
Partner with CRM and data teams to scale owned and high-value audiences
Qualification
Required
Bachelor's degree is Marketing or related field
5+ years of paid media experience with a strong focus on strategy, planning, and performance leadership
Proven experience managing and leading media agencies
Strong analytical skills with a track record of driving measurable ROI
Experience with performance measurement, attribution, and testing frameworks
Ability to communicate performance insights and recommendations to senior stakeholders
Preferred
Consumer electronics, retail, or eCommerce experience
Experience working in an in-house / agency partnership model
Familiarity with advanced measurement approaches and first-party data activation
Company
Hisense USA
Hisense USA’s product strategy is to steadily introduce a full range of electronics and appliances into the North American market. It is a sub-organization of Hisense Group.
51-200 employees
H1B Sponsorship
Hisense USA has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (13)
2024 (18)
2023 (11)
2022 (14)
2021 (6)
2020 (10)
Funding
Current Stage
Growth StageLeadership Team
Peter Erdman
Vice President - B2B, Laser TV and Business Development - Hisense USA
Y
Yunfang Feng
VP of Operations
Recent News
2026-01-17
2025-07-10
Company data provided by crunchbase