Mars · 1 week ago
Shopper Marketing Manager
Louisville, CO
Full-time
Hybrid
Mid, Senior Level
$100K/yr - $120K/yr
5+ years expChampion Petfoods is an award-winning pet food crafter seeking a Shopper Marketing Manager to lead the execution of shopper marketing plans for US key accounts. The role involves driving shopper engagement and ensuring alignment with retail partners to meet business objectives.
ConfectioneryConsumer GoodsFood and BeverageManufacturing
Responsibilities
Implement shopper marketing programs based on the global shopper marketing framework, ensuring alignment with global shopper marketing framework
Collaborate with regional sales teams to ensure in-market programs are deployed effectively, and that retail activations, promotions, and digital initiatives align with regional needs
Manage the end-to-end execution process, from planning to on-the-ground activation, ensuring programs meet deadlines and budget requirements
Serve as the key point of contact for key retail partners, including Petco, ensuring smooth execution of shopper marketing initiatives at the store level
Build and maintain strong relationships with retail partners, understanding their business needs and ensuring shopper marketing strategies are effectively executed
Monitor the success of shopper marketing initiatives, analyzing data to assess program performance against KPIs and business objectives
Provide actionable insights and recommendations to optimize future programs and improve results
Partner with global teams to ensure proper adaptation of shopper marketing assets and materials for local markets
Work closely with internal stakeholders to ensure alignment on program objectives and any adjustments needed during deployment
Qualification
Required
Bachelor's degree in Marketing, Business, or a related field
5+ years of experience in shopper marketing, customer marketing, or related roles
Proven experience in executing and tracking shopper marketing programs at the regional or retail level
Strong project management skills with the ability to manage multiple initiatives, deadlines, and budgets
Ability to build and maintain strong relationships with retail partners and internal stakeholders
Strong analytical skills with the ability to track, measure, and optimize the performance of marketing initiatives
Excellent communication skills, with the ability to influence and collaborate with various teams
Preferred
Familiarity with digital marketing platforms and tools is a plus
Benefits
401k with company matching
Medical, dental, vision and employee assistance programs to meet your individual or family needs.
In house & online learning & development, as well as an education assistance program.
Free bag of premium pet food each month.
Company
Mars
Mars is a manufacturer of pet food, confectionery, and other food products.
10001+ employees
Funding
Current Stage
Late StageTotal Funding
unknown2025-03-04Debt Financing
Leadership Team
Claus Aagaard
CFO
Meghal Sheth
CFO, Mars Wrigley India
Recent News
Food Business News
2026-01-23
2026-01-22
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