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Western Union · 18 hours ago

Director, Prepaid Go to Market

USA GA - Atlanta - Corporate Center V, 5 Concourse Parkway, Suite 2300

Full-time

Hybrid

Senior Level, Lead/Staff

$185K/yr - $205K/yr

10+ years exp

Western Union is a global leader in financial services, and they are seeking a Director, US Prepaid Go-to-Market Lead. This role will drive the sales and marketing strategy for prepaid products, focusing on customer engagement and cross-functional collaboration to enhance product offerings.

Financial ExchangesFinancial ServicesInternetMobile PaymentsPayments

Responsibilities

Lead the go-to-market strategy, revenue plan, and growth delivery for US Prepaid

Partner with North America Sales to drive retail acquisitions for US Prepaid. This includes developing sales materials, sales campaigns and promotions and driving pipeline development

Actively engage with sales teams and agents to help drive product sales. Create tools, training and collaterals to support sales teams and drive adoption

Drive digital acquisitions for prepaid cards. Actively manage funnel performance, and partner with marketing, risk and product teams to optimize performance of digital channels (e.g., placements, approval rates)

Develop and execute strategies to drive repeat usage and retention, including pricing promotions, marketing campaigns, and influencing product experience

Lead performance measurement by defining KPIs, monitoring results and optimizing go-to-market plans based on data insights

Manage value proposition and product positioning. Drive initiatives to enhance product construct to remain market competitive

Manage overall financial outcomes/results for US Prepaid

Work cross-functionally with leaders from platform, product and technology, legal, compliance, agent network, partnerships, and others to enable products that are competitive in the market

Collaborate with internal stakeholders to influence product innovation, customer experience enhancements, and marketing strategies

Deliver a seamless customer experience and meaningfully contribute to overall Western Union results

Qualification

Go-to-market strategyPrepaid card experienceCross-functional leadershipFinancial acumenLifecycle marketingAnalytical foundationCustomer-centric mindsetCommunicationStrategic thinker

Required

10+ years of experience in general management, business strategy, or marketing roles, ideally within financial services or payments, prepaid experience required

Proven track record in go-to-market strategy and execution at a senior level

Capable of defining a strategic approach/roadmap for Prepaid

Ability to define and deliver revenue and expense plans for Prepaid Proven experience leading cross-functional teams and driving measurable business outcomes

Strong commercial and financial acumen with experience in pricing, forecasting, and P&L oversight

Deep understanding of prepaid card ecosystems (e.g., issuers, processors, compliance)

Demonstrated ability to influence across organizational levels and manage complex stakeholder relationships

Deep understanding of lifecycle marketing and digital customer experiences

Bachelor's degree required

Strategic thinker with hands-on execution capability

Excellent communication, negotiation, and presentation skills

Ability to lead through ambiguity and prioritize competing demands

Customer-centric mindset with a strong analytical foundation

Manage and deliver on multiple priorities simultaneously