Buyerlink ยท 9 hours ago
Conversion Rate Optimization Manager
Walnut Creek, CA
Full-time
Onsite
Mid Level
3+ years expBuyerlink is seeking a Conversion Rate Optimization Manager who will be responsible for enhancing conversion actions within marketing funnels. This role involves developing and implementing data-driven strategies, conducting A/B testing, and collaborating with teams to improve user experiences across web properties.
Marketing & Advertising
Responsibilities
Assist in propelling data-driven web optimization strategies for all of our web properties for marketing/conversion effectiveness
Contribute to creating compelling user experiences delivering high-converting landing pages for various traffic sources through our conversion funnels
Support end-to-end A/B test execution, including setup and QA within experimentation platforms (VWO experience preferred)
Collaborate with the engineering and design team to deliver flawless ab tests and ensure they are up to date
Follow testing roadmap and contribute to improved user experiences that remove barriers to conversion across the web user journey
Utilize digital marketing knowledge to understand ROAS from different Campaigns/AdGroups/Keywords and optimize the user experience by creating/refining custom landing pages or provide suggestions for improvement to the SEM team
Assist in firefighting and identifying bugs before testing to ensure bug free experience
Experience in qualitative and quantitative research tools to derive meaningful observations for ideation
Employ UX best practices across websites and landing page flows to create a unified user experience, leading with content-first design
Partner with the marketing team to write crisp, high-quality, on-brand copy for campaigns, products, and services
Qualification
Required
3+ years working on conversion rate optimization, testing and personalization programs for consumer websites
Track record of achieving statistically significant lift via conversion rate optimization
Demonstrated ability to envision the future state, test hypotheses, and synthesize facts and insights into concrete, actionable strategies and tactical plans
Highly organized and autonomous, but also collaborative and able to work cross-functionally
Exceptional problem solving and quantitative skills, and ability to concisely communicate data, context, and implications
Experience with audience segmentation for testing purposes
Positive outlook, fun, flexible, and creative
BA/BS in relevant field required
Hardworking, persistent, and dependable
Preferred
Experience with A/B testing landing pages is a plus
Experience with VWO is a huge plus
Benefits
Take part in our Service Days program - where you'll be rewarded with paid time off for volunteering and making a positive impact in your community.
Join forces with our diverse Global Community and connect with team members from all over the world.
We offer a comprehensive extended health benefits package to ensure your total well-being.
We're dedicated to your professional growth and will support you every step of the way on your career path with ongoing Professional Development opportunities.
Enjoy delectable, complimentary lunches, and participate in exciting team events in-office.
Company
Buyerlink
Buyerlink is a leading online auction marketplace for performance-based marketing.
51-200 employees
H1B Sponsorship
Buyerlink has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2024 (1)
2022 (1)
Funding
Current Stage
Growth StageLeadership Team
Payam Zamani
Founder, Chairman & CEO
Aaron Coberly
Partner Manager
Company data provided by crunchbase