Arva · 7 hours ago
Product Marketing Manager
Houston, TX
Full-time
Hybrid
Mid, Senior Level
$85K/yr - $120K/yr
7+ years expArva is transforming how agricultural and environmental data power the next generation of sustainability. They are seeking a Product Marketing Manager who will serve as the bridge between product development, sales, and marketing, responsible for creating compelling storytelling that drives adoption and growth.
AgricultureArtificial Intelligence (AI)Machine Learning
No H1B
Responsibilities
Develop and manage all product-related content, including technical writing, white papers, blog posts, sales collateral, and customer success stories
Equip sales and business development teams with tools, decks, and competitive intelligence that help them sell confidently
Ensure message consistency across digital, print, and field marketing materials
Partner cross-functionally with internal teams to launch new features and offerings crafting go-to-market positioning, messaging, and content strategies
Own the organization and development of project timelines for deliverables related to product launches, ensuring clear communication of blockers and progress to marketing leadership
Own the coordination and tracking process for leads generated through product marketing efforts, ensuring timely handoff to sales, clear visibility into funnel performance, and accurate reporting on cost and return
Manage version control and content consistency across internal and external assets ensuring materials are current, accurate, and aligned with Arva’s strategic narrative
Utilize sales and marketing CRMs to track and ensure the accuracy of marketing KPIs, including engagement, lead conversion, campaign performance, and ROI
Partner with Sales and Product teams to evaluate how marketing efforts influence pipeline, revenue, and customer engagement
Leverage data-driven insights to continuously optimize campaigns and demonstrate measurable impact on growth objectives
Conduct competitive and market analysis to refine positioning, identify differentiators, and provide insights that guide product and sales strategy
Act as a presentation consultant and visual storyteller, helping subject matter experts as well as leadership build and refine decks, messaging, and narratives for clarity and impact
Support product launches, events, and customer engagements with visually engaging, audience-tailored presentations and materials that reinforce the company’s sustainability vision
Qualification
Required
7+ years of progressive experience in product marketing, content strategy, and go-to-market leadership in ag/tech, sustainability, or carbon market sectors
Proven ability to translate complex or abstract business ideas and data insights into clear, actionable marketing strategies and deliverables
Experienced partnering directly with executives to shape messaging and translate big-picture concepts into results
Demonstrated experience aligning marketing efforts with corporate vision, mission, and revenue goals
Skilled in anticipating business needs, identifying opportunities, and developing proactive marketing initiatives that move the company forward
Exceptional writer and communicator capable of creating compelling white papers, case studies, and executive-level content with little oversight
Adept at distilling technical information into engaging narratives that resonate with both technical and non-technical audiences
Proficient in modern marketing platforms (CRM, CMS, analytics, email, and social) including Pipedrive, HubSpot, and social listening tools
Data-driven mindset with a track record of demonstrating measurable ROI
Strategic, curious, proactive and thrives in a fast-moving, entrepreneurial culture
Passion for sustainability and regenerative agriculture; sees marketing as a driver of meaningful impact
Bachelor's degree in Marketing, Communications, or equivalent relevant experience; MBA a plus
Company
Arva
Arva Intelligence brings farmers the power of machine learning inside the farm gate to significantly improve economics and soil health.
11-50 employees
Funding
Current Stage
Early StageTotal Funding
$0.07MKey Investors
SVG Ventures
2021-04-13Pre Seed· $0.07M
2019-05-15Non Equity Assistance
Leadership Team
Jay McEntire
CEO & Co-Founder
Catherine Coteus
Vice President, Sustainability Solutions
Recent News
2025-09-19
2025-07-15
Company data provided by crunchbase