Knorr-Bremse Lisieux – Systèmes pour Véhicules Utilitaires · 1 day ago
Analyst 1-3, Marketing
Avon, OH
Full-time
Onsite
Entry, Mid, Senior Level
$57K/yr - $135K/yr
1+ years expKnorr-Bremse Lisieux is focused on advancing product marketing effectiveness across North American Aftermarket, OE, and Fleet channels. The Analyst role is responsible for developing and executing Tactical Marketing Plans, driving content and messaging development, and collaborating cross-functionally to support customer engagement and business growth.
Automotive
No H1B
Responsibilities
Create, develop, and secure approval for Tactical Marketing Plans (TMPs) for assigned product lines; update as needed
Develop product messaging including features, benefits, and limitations tailored to target audiences
Build and maintain M-SME expertise for assigned product lines
Develop and/or guide marketing collateral using tools such as Adobe Creative Suite, Copilot, and vendor-specific platforms
Represent Bendix at trade shows, customer meetings, demos, and industry events
Conduct market research and summarize insights for internal stakeholders
Generate reports on trends and product performance using internal sales systems (BW, SAP, etc.)
Create and administer surveys to evaluate customer satisfaction, expectations, market conditions, and company image
Participate in marketing projects, support cross-functional collaboration, and contribute as a productive team member
Qualification
Required
Understanding of fundamental marketing practices, tools, and B2B methodologies
Basic knowledge of sales strategies and database/query tools
1–3 years in marketing, product marketing, sales, product management, or business development
Foundational strategic thinking
Strong communication, analytical, and problem-solving abilities
Intermediate level with Microsoft Office, software packages (BW and SAP reporting)
Foundational familiarity with Adobe Suite, Copilot, and digital research tools
Capable of writing basic copy and supporting collateral design
Ability to manage multiple priorities professionally and collaboratively
Strong knowledge of marketing tools, direct/targeted marketing practices, and B2B strategies
Intermediate database/query tool knowledge
3+ years in product marketing, sales, product management, or business development
Experience marketing technical/industrial products required
Excellent communication and copywriting skills
Strong problem-solving and analytical abilities
Intermediate project management skills (budgets, timelines, notes, reporting)
Proficient in Microsoft Office, software packages (BW and SAP reporting), Adobe Suite, Copilot, and digital tools
Advanced understanding of marketing tools, methodologies, B2B strategies, and research techniques
Strong knowledge of sales strategies and customer decision processes
5+ years in product marketing, sales, product management, or business development
Experience marketing technical/industrial products required
Commercial vehicle or heavy industrial equipment experience required
Proven experience building strong customer and stakeholder relationships
Advanced written, verbal, and messaging skills
Advanced analytics and project management skills
Ability to manage multiple high-priority tasks independently
Skilled at creative strategy, collateral development, and brand consistency
Strong cross-functional collaboration and influence across all organizational levels
Strong understanding of AI use in marketing (content, automation, analysis) and its limitations
Ability to translate VOC into actionable marketing plans
Bachelor's degree in Marketing, Business Administration, or related field is required
Preferred
Basic familiarity with commercial vehicle industry
Industrial/technical product experience preferred
Commercial vehicle or heavy industrial equipment experience preferred
Master's/MBA preferred
Digital Marketing certification a plus
Digital marketing/SEO/automation skills a plus
Understanding of AI's role in marketing and its limitations
Digital marketing, SEO, automation, and metrics experience a plus
Benefits
Employees (and their eligible dependents) will be eligible to enroll in group healthcare plans that offer medical, dental, vision, and basic life and disability insurance
Employees will also be able to enroll in our company’s 401k plan
Employees will also receive 120 hours of vacation leave and 40 hours of Personal Paid Absence every year
Employees will also enjoy 12 paid holidays, and 1 floating holiday throughout the calendar year, subject to relevant terms outlined in the employee handbook
6 weeks of paid parental leave will also be available for use
Employees working on federal contracts covered by the Federal Paid Sick Leave requirements will be notified and will receive benefits consistent and compliant with the FPSL requirements
Hired applicant will be able to purchase company stock, subject to the relevant plan documents and annual bonuses based on achievement of certain metrics of up to 4% of annual salary
Company
Knorr-Bremse Lisieux – Systèmes pour Véhicules Utilitaires
Le Groupe Knorr-Bremse dont le siège est situé à Munich est le fabricant leader mondial de systèmes de freins pour véhicules sur rails et utilitaires.
201-500 employees
Funding
Current Stage
Growth StageCompany data provided by crunchbase