American City Business Journals · 4 hours ago
Digital Ad Product Manager, Channel Innovation
Charlotte, NC
Full-time
Onsite
Mid, Senior Level
5+ years expAmerican City Business Journals is seeking a Digital Ad Product Manager to join their growing Digital Advertising Product team in Charlotte, NC. The role involves expanding and modernizing the digital ad portfolio, focusing on newsletters and email products while exploring new media avenues and driving full funnel solutions for clients.
JournalismNewsPublishing
Responsibilities
Own and grow channel products
Lead the monetization strategy for newsletters and email products (placement packaging, pricing logic, tiering, targeting, performance benchmarks)
Define and test new channel offerings - exploring social media, short‑form video and other emerging media formats
Translate concepts into clear product specs, and go‑to‑market packages; run test‑and‑learn pilots, measure outcomes, and decide when to scale, iterate, or sunset
Work with UX and development teams, as well as AI vibe coding tools, to turn ideas into prototypes and fully realized solutions, iterating through feedback
Build positioning, sales materials, pricing, and training that make it easy for sellers to go to market
Guide marketing and positioning efforts for owned products including email and content campaigns created to increase awareness and leads for local markets
Monitor product performance, identify yield opportunities, and propose optimizations to pricing, packaging, or delivery
Establish relationships with local sales teams to get market feedback on product needs; incorporate that feedback throughout product development cycles
Work closely with advertising operations, client experience, editorial, design and development, marketing, and local market sales teams; coordinate with external partners or vendors when needed
Work with sales development and training teams to support local market product adoption efforts
Contribute to release cycles and product process improvements
Qualification
Required
5-7+ years in digital product management or within media, advertising, or a related B2B environment
Proven experience constructing and pricing products (e.g., newsletters, email sponsorships) and/or social/short‑form media offerings
Strong analytical skills with comfort in dashboards and data, and interpreting performance into actions
Excellent go-to-market instincts: you can turn complex capabilities into simple, sellable products with clear value and outcomes
Natural project leadership: organized, proactive, and effective at coordinating stakeholders to deliver on time
Project management skills: ability to translate build of a product into clear steps and timelines
Benefits
Paid Parental Leave
401K Plan with Employer Match
Flexible Spending Accounts
Employee Assistance Program
Multiple Employee Dependent Scholarship Programs
Commuter Flexible Spending
Lifestyle Programs (Including incentives for healthy habits)
Medical Infertility Services
Corporate discount programs
Employee Recognition/Service Awards
Company
American City Business Journals
American City Business Journals Inc.(ACBJ) is the largest publisher of metropolitan business newspapers in the USA.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Ryan Whittington
Senior Vice President
Emory Thomas Jr
Vice President/Local Markets
Recent News
Sports Business Journal
2025-11-10
2025-11-05
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