Paramount+ · 3 hours ago
Manager, Growth Marketing (LatAm and Canada)
New York, NY
Full-time
Onsite
Mid Level
$85K/yr - $100K/yr
4+ years expParamount+ is on a mission to unleash the power of content and is seeking a Growth Marketing Manager to help accelerate their footprint across LATAM and Canada. This role involves driving the strategy and execution of paid media campaigns across digital channels, focusing on customer acquisition and retention.
Entertainment
Responsibilities
Lead end‑to‑end execution of growth marketing campaigns, continuously optimizing to hit core business and acquisition goals
Own paid media strategy across channels, with a deep focus on customer acquisition and KPI performance
Partner with creative, lifecycle, product marketing, and finance teams to ensure campaigns ladder up to broader business objectives
Collaborate with content marketing and creative teams to prioritize assets and ensure deliverables meet platform specs
Leverage deep knowledge of paid media platforms (Meta, TikTok, YouTube, Google Ads, Microsoft Ads) and CTV/OTT to drive performance
Build and deliver performance reports and insights for leaders and cross‑functional partners
Maintain centralized media plans, budgets, forecasts, and reporting with accuracy and attention to detail
Ensure flawless campaign launches, including tracking, budget setup, and reporting
Partner with Analytics to evaluate performance and translate results into actionable next steps
Manage billing reconciliation and ensure timely partner payments
Stay ahead of industry trends, tools, and best practices to elevate our OTT and digital media strategy
Qualification
Required
Bachelor's degree required
4+ years in digital media planning/buying, ideally in entertainment, streaming, or user acquisition
Experience in in‑house growth marketing or agency roles supporting entertainment clients
Proficiency with programmatic DSPs, Google Ads, paid social, CTV/OTT, and ad‑serving platforms (e.g., DCM)
Deep knowledge of OTT/CTV advertising, including streaming and native placements
Experience with data visualization tools (Looker, Tableau) and the ability to turn data into strategy
Robust analytical and numerical acumen to help drive data into actionable marketing decisions
Solid knowledge of KPIs, media measurement, and attribution tools (Google Analytics, Adobe, Kochava)
Advanced skills in Excel, PowerPoint, and Google Workspace
Top-notch communication skills and comfort presenting in a matrixed organization
Fluency in English and Spanish
Experience working on global teams and navigating regional nuances
Preferred
Deep proficiency in Excel, PowerPoint, and Google Drive
Experience with Adobe Analytics, Google Analytics, Tableau, Looker
Working knowledge of SA360 / CM360
Working knowledge of SAP Ariba
Attention to detail and proactive communication style
Ability to thrive in a fast‑paced, evolving environment
Fluency in Portuguese is a plus
Benefits
Medical
Dental
Vision
401(k) plan
Life insurance coverage
Disability benefits
Tuition assistance program
PTO
Bonus eligible
Generous paid time off
Company
Paramount+
Paramount+, a direct-to-consumer digital subscription video on-demand and live streaming service from Paramount Global, combines live sports, breaking news, and a mountain of entertainment.
201-500 employees
Funding
Current Stage
Growth StageLeadership Team
Dara Gruen
Vice President, Product Partner Operations
Mallory Dash
VP Lifecycle Marketing, Partner Engagement
Company data provided by crunchbase