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Henry Schein · 7 hours ago

US Social Media Specialist I

United States

Full-time

Remote

Entry, Mid Level

$57K/yr - $88K/yr

2+ years exp

Henry Schein is a leading provider of health care products and services, and they are seeking a Social Media Specialist I to collaborate with marketing leaders and manage social media communities. The role involves developing social media strategies, engaging with audiences, and creating content to enhance the company's online presence.

DentalHealth CareMedical Device

Culture & Values

Responsibilities

Research trends related to social media/networking and recommend adoption of strategic proposals. Assist in the creation of social media strategy

Identify proper social engagement venues and functionality, both internal and external

Identify opportunities and value provided by use of social engagement tactics within current and future projects and marketing/communication mix

Monitor the Company’s online communities and presence. Assist in making initial responses to inquiries, complaints, comments and other contacts generated through social media and coordinate escalations or further communications; analyze responses to social media activities and make recommendations

Solicit, create, and post content that attracts attention and encourages engagement, working with internal partners to achieve the desired business goal

Write and edit content for social media, blogs, video, and other internal and external communications

Review competitive analysis of social media between the Company and its competition. Partner with internal stakeholders to understand their unique goals, objectives and challenges and ensure alignment across the organization

Participate in social media governance committee (shape and advise an integrated editorial strategy)

Lead the YouTube strategy, including shaping content, channel optimization, and advising on organic and paid initiatives

Drive on-site event content strategy, providing guidance and recommendations for execution

Identify and assist in the deployment of social media monitoring solutions

Engage with internal and external market research and agency resources to identify, understand, share and act-on emerging marketplace and competitive trends

Participate in special projects and perform other duties as required

Qualification

Social media strategyB2B marketing tacticsSocial media monitoring softwareContent creationProject managementCanvaVideo editing toolsCommunication skillsPresentation skillsInterpersonal skills