Apply on Employer Site

Gatekeeper Systems, Inc. · 11 hours ago

Marketing Operations Manager

Lake Forest, CA

Full-time

Onsite

Mid, Senior Level

$115K/yr - $115K/yr

6+ years exp

Gatekeeper Systems, Inc. is a global leader in retail loss prevention and customer safety, utilizing innovative technology and a diverse team. The Marketing Operations Manager will oversee the marketing operations and customer insights function, managing CRM workflows and optimizing the lead lifecycle to drive growth and efficiency across teams.

HardwareSoftware

Responsibilities

Own the full process flow from lead acquisition through qualification and MQL handoff to Sales

Define, manage, and optimize MQL criteria, lead scoring models, routing rules, and service level agreements (SLAs) with Sales

Monitor funnel performance and optimize conversion efficiency

Act as primary super-user for Microsoft Customer Insights, CRM analytics, and dashboards

Define and track customer KPIs including engagement, acquisition, retention, loyalty, churn risk, satisfaction, and lifetime value

Build dashboards and translate insights into recommendations

Build and manage segments, journeys, lifecycle stages, and automated workflows

Develop behavioral triggers and scoring logic

Build, QA, and deploy outbound programs (internal and agency-developed)

Enforce standards for personalization, segmentation, tagging, and journey logic

Monitor deliverability, engagement, and performance

Own marketing-related CRM governance

Improve data completeness, standards, and validation

Own integrations and analytics infrastructure, including design, testing, and ongoing optimization

Review performance with leadership

Design, document, and train Sales and Marketing on CRM, MQL, and lifecycle workflows

Partner with Product Marketing and leadership

Serve as internal SME for marketing automation and analytics

Own marketing operations projects from scoping through delivery

Build timelines, manage dependencies, and drive cross-functional accountability

Partner with Marketing, Sales, RevOps, and IT on system and process initiatives

Qualification

CRM ownershipMarketing automationLead lifecycle managementData analyticsCross-functional project managementCustomer insightsB2B marketing experiencePower BIHTML editingSQL exposure

Required

6-9 years of experience in marketing operations, CRM analytics, or marketing automation with 4+ years owning or leading a CRM and marketing automation platform

Proven experience building and managing lead lifecycle, scoring, routing, and MQL workflows

Experience supporting outbound B2B marketing programs in partnership with Sales

Experience coordinating cross-functional projects and managing timelines

Experience owning projects end-to-end, including timelines, stakeholders, and delivery

Comfortable operating with limited structure and building processes from scratch

Confident partnering with senior Sales and Marketing leaders

Ability to balance strategic design with hands-on execution

Strong analytics and data storytelling skills

Preferred

Experience in B2B tech, SaaS, retail tech or loss prevention

Familiarity with Power BI, Power Automate, Tableau

HTML/email editing experience

Exposure to SQL or predictive analytics

Benefits

Attractive Total Compensation Package, including annual bonus

Comprehensive healthcare benefits including medical, dental, and vision coverage; Life/ADD/LTD insurance; FSA/HSA options.

401(k) Plan with Employer Match

Generous Paid Time Off (PTO) policy

Observance of 11 paid company holidays

Various Employee Engagement Events

Exciting Growth Opportunities

Positive Company Culture

Company

Gatekeeper Systems, Inc.

Gatekeeper Systems’ expanded product suite of intelligent cart solutions offers solutions for EVERY retailer’s needs to minimize merchandise loss and reduce asset and labor expenditures.

Founded in 1997

Irvine, California, USA

201-500 employees