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Choice Hotels International · 1 day ago

Business Transient Sales Manager

Salt Lake City UT - Radisson Hotel Salt Lake City

Full-time

Onsite

Mid Level

Choice Hotels International, Inc is one of the largest lodging franchisors in the world, and they are seeking a Business Transient Sales Manager to maximize sales occupancy and rates. The role involves aggressive sales efforts to increase business transient sales and collaborating with hotel operations to enhance profitability.

HospitalityHotelTravel

No H1B

Responsibilities

Conduct a successful, aggressive solicitation process involving outside sales calls, inside appointments, telephone calls, email, personalized letters, and direct mail. As a proactive Business Transient Sales Manager, 80% (eighty) of the time should be spent in active sales solicitation

Assist the Director of Sales and Marketing, in creating a realistic, and aggressive, annual marketing plan. Update your portion of this plan monthly to ensure it is up to date and changes with market conditions

Quarterly Action Plan to be created each quarter, that ties into the annual marketing plan and market conditions. This includes developing sales strategies and timelines for the business transient sales segment

Respond to all Brand RFPs by the provided due date. Discuss the account and rate strategy with the Director of Sales and Marketing and Director of Revenue Management before responding to the RFP. This will include all Consortia and Corporate business requests, through Lanyon

Partner with Group and Catering Sales managers to penetrate top accounts

Clearly outline on Inquiry sheets the client’s annual room night production, budget information, decision maker/process and client’s hot buttons. Will also cross sell for catering and group room blocks and forward all leads found to the appropriate Sales Manager of that property

Obtain, document, and route all necessary information on definite CNR/LNR accounts, including billing information, credit application (if applicable), how the client books, GDS loading instructions (if applicable), VIP arrangements and client hot buttons

Forecast business transient production monthly, per property, and provide to each Director of Sales and Marketing to ensure a property forecast can be created

Provide feedback to the Director of Sales and Marketing, on any account/client changes including number of rooms needed, method of booking changes and any other pertinent information

Maintain an updated account list, for front desk and Director of Sales and Marketing, to include name of the account, Client ID, Rates (by season if applicable) and any rate inclusions such as breakfast, Wi-Fi, etc

Verify CNR/LNR rate information provided during rate audits

Quarterly review of accounts and their production. Have quarterly calls with clients to discuss past quarter’s production and see if there are any future changes

Shop comp sets each season to ensure accurate rate data at all competitor hotels. Maintain that information on a Google spreadsheet for property Director of Sales and Marketing

Review Hotelligence/H360 for comp set rates and corporate account production

Look at arrival reports at each property to identify new in-house LNR, project business or for CNR accounts that may have more production

Use H360 on a weekly basis to identify new trends and accounts at comp set hotels and the submarket. Discuss with that property Director of Sales and Marketing if the account works into the hotel’s overall top line revenue strategy

Attend trade shows and local events that will further enhance client relationships and drive new business to your properties

Achieve all assigned KPI’s. Including sales solicitation goals, bookings, and lead response times

Make Director of Sales and Marketing aware of any business transient offers/e-blasts that need to be created

Prepare any sales reporting needed by management or ownership

Maintain total and complete sensitivity to customer satisfaction and guest’s needs

Assist the Director of Sales and Marketing on special projects as assigned

Qualification

Sales skillsBusiness communicationMicrosoft SuiteCreative thinkingOrganizational skillsCustomer satisfactionTeam leadershipAttention to detailConfidentiality

Required

Strong business communication and presentation skills, both verbal and written

Talk and listen to clients, demonstrating excellent sales skills by knowing and selling the hotel in a professional and courtesy manner. Demonstrate proven creative thinking to win the business

High work ethic and self-initiative

Strong computer skills in Microsoft Suite products and sales systems

Some travel may be required

Adheres to proper attendance guidelines as established by employee handbook and property Director of Sales/General Manager

May be required to work varying schedules to reflect the business needs to the property

Must possess basic computational ability

Focus and maintain attention to tasks, and complete work assignments on time, despite frequent interruptions

Highly organized and be able to keep information for each property accessible for the property's Director of Sales and Marketing

Ability to maintain excellent relationships with staff, managers, corporate staff, and ownership

Must always maintain staff & guest confidentiality

Ability to lead departmental meetings and participate in/lead hotel team meetings if needed