Apply on Employer Site

Versique Executive, Professional & Interim Recruiting · 16 hours ago

Shopper Insights & Analytics Manager

Eden Prairie, MN

Full-time

Onsite

Mid, Senior Level

$120K/yr - $135K/yr

Versique Executive, Professional & Interim Recruiting is a high-performance recruiting firm specializing in executive leadership search. The Shopper Insights & Analytics Manager will lead efforts to understand consumer behavior and retail dynamics while providing data-driven insights to inform marketing, sales, and product strategies.

Search Engine

Work & Life Balance

Responsibilities

Analyze shopper data from sources like Numerator, Scintilla, Amazon Seller Central and retailer platforms to identify actionable insights that can be turned into strategy

Identify key purchase drivers, barriers, and trends across retail channels

Develop shopper personas and journey maps to inform marketing and merchandising strategies

Partner with sales and category teams to optimize product placement, promotions, and messaging

Present insights to internal stakeholders and retail partners to influence strategy

Design and manage custom research studies (qualitative and quantitative)

Pull, clean, and interpret data from multiple sources (syndicated and retailer platforms)

Create dashboards and reports using Excel or BI tools (Power BI, Tableau) for internal stakeholders

Monitor performance metrics and identify trends to support decision-making

Ensure data accuracy and integrity across reporting processes

Translate complex data into clear, actionable recommendations for marketing and sales teams