Datasite · 1 day ago
SEO/GEO Marketing Manager
Minneapolis, MN
Full-time
Hybrid
Senior Level, Lead/Staff
$99K/yr - $173K/yr
8+ years expDatasite is a global leader in facilitating economic value creation for companies through innovative technology solutions. They are seeking a forward-thinking SEO/GEO Marketing Manager to lead their SEO and digital content efforts across global markets, focusing on enhancing their digital presence and optimizing for both search engines and AI-driven platforms.
FinTechSoftware
Responsibilities
SEO, GEO, AEO strategy: Develop and execute an integrated organic strategy encompassing traditional SEO and international GEO, and AEO strategies to improve visibility in AI assistants and LLMs. Identify high-value niche queries for M&A professionals that may surface in both search and conversational AI interactions
Content creation & structuring for LLM recognition: Create and optimize content (web copy, articles, resources, FAQs) that aligns with structured knowledge formats favored by LLMs, such as Q&A formatting, schema markup, and authoritative source content. Ensure content is technically structured to increase likelihood of AI citation
Technical SEO & AI readiness: Partner with the Web Development Manager to deploy structured data markup (FAQ schema, HowTo schema, knowledge graph metadata), ensure site crawlers and LLM scrapers can access content effectively, and implement long-term AI readiness improvements (embedding strategy, no-login/public access guidelines where appropriate)
Keyword, entity & intent mapping: Conduct SEO and entity-based keyword research, mapping key topics, entities, and semantic signal opportunities across both search engines and LLM models. Develop content around high-value attributes such as “Datasite for M&A diligence,” “virtual data room best practices,” “AI in dealmaking,” etc
Geo-targeted optimization: Lead GEO strategy across priority markets, ensuring localization practices (hreflang, regional content, localized AI prompts) support regional organic growth and LLM relevancy
Performance analysis: Track organic search performance (rankings, CTR, traffic), LLM visibility metrics (e.g., referenced queries, position in AI response testing), and conversion KPIs. Use tools such as GA4, Search Console, SEMrush, and AI response benchmarking platforms
Cross-functional collaboration: Work with content marketers, digital, product marketing, and thought leadership teams to align organic strategies with go-to-market priorities and significant content moments (e.g., Deal Drivers, product releases, expert content)
Stay ahead of AI trends: Proactively test Datasite visibility within AI assistants (ChatGPT, Gemini, Copilot, Perplexity), tracking improvements and leading experimentation. Educate the marketing team on AEO best practices and evolving AI trends in digital discovery
Qualification
Required
8+ years of digital marketing experience with deep expertise in SEO and organic growth strategy
Proven track record in increasing organic traffic and conversion for B2B (ideally SaaS or technology)
Strong understanding of GEO optimization, structured data, and entity-based search tactics
Experience designing or optimizing content specifically for AI/LLM discoverability or answer engines
Strong content creation skills with the ability to write and edit high-quality pieces aligned to both user and machine-readable formats
Analytical skills using GA4, Search Console, and SEO platforms (Ahrefs, SEMrush, etc.)
Technical understanding of HTML, metadata, and on-page optimization enough to brief developers
Highly collaborative, hands-on mindset, capable of juggling strategic planning and execution
Preferred
Experience with AEO and visibility strategies in LLM platforms (ChatGPT, Gemini, Copilot, Perplexity)
Background in M&A, financial technology, or transaction lifecycle content
Familiarity with LLM prompt engineering concepts or entity-based UX optimization
Understanding of content distribution strategies to feed AI knowledge (e.g., public knowledge graphs, structured publishing, AI indexing enablement)
Knowledge of CRO and high-intent conversion strategies for organic landing pages
Certifications in SEO, analytics, or AI-related marketing methodologies
Benefits
Health insurance (medical, dental, vision)
A retirement savings plan
Paid time off
Other employee benefits
Company
Datasite
Datasite is a leading SaaS platform used by enterprises globally to execute complex, strategic projects.
1001-5000 employees
Funding
Current Stage
Late StageTotal Funding
unknown2020-10-19Acquired
Leadership Team
Rusty Wiley
Chief Executive Officer
James Lehnhoff
Chief Technology Officer
Recent News
HongKong Business
2025-09-29
The European Financial Review
2025-09-02
2025-08-24
Company data provided by crunchbase