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Rula · 1 day ago

B2B MarTech Manager - Analytics (Remote)

United States

Full-time

Remote

Senior Level

$130K/yr - $145K/yr

5+ years exp

Rula is a remote-first company dedicated to improving mental health care. They are seeking a B2B Marketing Technology Manager - Analytics to lead their full-funnel reporting and analytics efforts, while collaborating with various teams to enhance B2B demand generation.

Addiction TreatmentHealth CareHome Health CareMental HealthPersonal HealthWellness

Responsibilities

Own and execute Rula’s Roadmap for B2B full-funnel reporting and analytics

Create self-serve tools and reports through strong systems architecture, analytics instrumentation, and automation

Help scale how we generate, qualify, and target B2B demand by setting HubSpot automations

Partner closely with Sales, RevOps, Data Engineering, Finance, and Analytics

Qualification

B2B marketing analyticsHubSpot automationSQL queriesSystems architectureCross-functional collaborationAutomated workflowsAttribution approachesLow-code API integrationsRecurrent reportingProblem discovery

Required

5+ years of related professional experience in total across MarTech, Business Systems, Marketing, RevOps, Performance Marketing, Demand Generation, Revenue Operations or related departments for B2B companies

Strong problem discovery and requirements definition. Demonstrated ability to go beyond prescriptive requests by synthesizing qualitative and quantitative inputs to identify root problems, define solutions, execute, and measure

Previous ownership or involvement in B2B marketing analytics and reporting beyond creating reports (i.e. designed and delivered end-to-end funnel reporting with ability to see cohorts, attribution, and ROI) using relevant tools (examples: Looker, HubSpot, Redshift, HEX, funnel.io)

Experience implementing attribution approaches that informed marketing strategy, investment decisions, or performance evaluation

Experience creating automated workflows, sending information from one system to the other, and using technology in general to automate processes. This includes navigating logical rules (AND vs OR concatenating multiple datapoints across multiple tables)

Ability to define scalable systems architecture and execution under ambiguity & unfamiliar technical environments (can tackle problems that are totally new to them)

Has successfully led projects that require cross functional collaboration

Preferred

HubSpot Management expertise

Clay or equivalent experience, Scraping experience, enrichment experience (ZoomInfo, etc.)

Experience writing SQL queries

Experience creating Recurrent reporting for Marketing or Finance

Experience connecting digital ad accounts with Segment or Freshpaint or equivalent

Experience with low-code API integrations

Benefits

100% remote work environment: Working hours to support a healthy work-life balance, ensuring you can meet both professional and personal commitments (must be based in United States, currently not hiring in Hawaii)

Attractive pay and benefits: Full transparency of pay ranges regardless of where you live in the United States

Comprehensive health benefits: Medical, dental, vision, life, disability, and FSA/HSA

401(k) plan access: Start saving for your future

Generous time-off policies: Including 2 company-wide shutdown weeks each year for self-care (for most employees)

Paid parental leave: Available for all parents, including birthing, non-birthing, adopting, and fostering

Employee Assistance Program (EAP): Support for your mental and physical health

New hire home office stipend: Set up your workspace for success

Quarterly department stipend: Fund team-building activities or in-person gatherings

Wellness events and lunch & learns: Explore a variety of engaging topics

Community and employee resource groups: Participate in groups that celebrate employee identity and lived experiences, fostering a sense of community and belonging for all