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Omnicom Media Group · 10 hours ago

Director, Activations (Social, Search, Programmatic)

Charlotte, NY

Full-time

Hybrid

Lead/Staff, Director/Executive

$90K/yr - $215K/yr

5+ years exp

Omnicom Media Group (OMG) is a leading media services division of Omnicom Group Inc., focused on delivering transformational experiences for clients and consumers. The Director of Activations will manage relationships between client teams and external partners, ensuring successful outcomes driven by performance marketing strategies.

Marketing & Advertising

Responsibilities

Liaison in between client teams and external partners to deliver on outcomes for clients

Serves as a key point of contact for client teams for ad hoc requests, day-to-day tactical questions

Translates deep audience understanding & communications strategies to paid media channel allocations (media mix), flighting strategies and optimal environments, context and formats for paid media to play

Blurs the line between planning and digital investment to ensure strategy is cohesive to digital execution

Accountable for planning team work including QAing budgets and media math as relevant

Deep experience managing large budgets across multiple channels and campaigns (either for single client or multiple clients at 1x)

Comfort and proficiency in managing internal and external relationships with team leads and clients, and experience presenting to clients

Coordinates with peers to ensure consistency in ways of working (process, tools & platforms, people)

Develop sales material for client teams to sell capabilities

Produce forecasts for prospective campaigns

Qualification

Performance marketingClient managementDSPsSSPsData analyticsExcel proficiencyReport presentationWritten communicationVerbal communicationTeam management