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OPCO Skilled Management · 4 hours ago

Regional Director of Business Development

St Louis, MO

Full-time

Onsite

Lead/Staff, Director/Executive

5+ years exp

OPCO Skilled Management is seeking an experienced Regional Director of Business Development to lead growth initiatives across the St. Louis market. This role is responsible for driving census growth, building referral partnerships, and executing regional marketing strategies that support organizational growth and profitability.

Health CareHome ServicesNursing and Residential CareRehabilitationWellness

Responsibilities

Build and maintain strong referral partnerships with hospitals, physicians, discharge planners, case managers, and senior service organizations

Drive census growth and quality payer mix by meeting or exceeding occupancy goals

Develop and execute short- and long-term business development and marketing strategies

Identify and pursue new business opportunities within the assigned territory

Strengthen relationships with post-acute networks, ACOs, Preferred Provider Networks, and BPCI/BPCI-A partners

Create and manage individualized hospital and referral source plans

Monitor market trends, competitor activity, and referral patterns to inform strategy

Collect, analyze, and report marketing and census data to leadership

Prepare required reports including weekly schedules, activity logs, and action plans

Collaborate with clinical and operational leadership to ensure alignment between services and referral expectations

Support marketing coverage needs during unplanned vacancies when required

Qualification

Healthcare sales experienceMarketing strategyBusiness developmentData analysisReferral developmentCommunication skillsOrganizational skillsPresentation skills