Schwazze · 1 day ago
Brand Manager
Albuquerque, NM
Full-time
Onsite
Mid, Senior Level
$65K/yr - $75K/yr
4+ years expSchwazze is a purpose-driven cannabis operator focused on building a leading seed-to-sale company. The Brand Manager for New Mexico will drive retail performance, brand visibility, and customer engagement through the planning and execution of marketing initiatives for the R.Greenleaf and Everest brands.
CannabisConsulting
Responsibilities
Plan and execute promotional initiatives for R.Greenleaf and Everest in alignment with seasonal priorities, brand positioning, and business objectives
Execute promotions within established promotional frameworks, calendars, and performance targets
Coordinate end-to-end execution of promotions, including theming, setup, in-store readiness, and post-promotion wrap-up
Partner with Retail Operations, Merchandising, Digital Marketing, Design, and Compliance to ensure accurate and timely execution across channels
Support localized community engagement initiatives, sponsorships, and events that strengthen brand presence in New Mexico markets
Monitor competitor activity and local market dynamics to inform execution adjustments and recommendations
Track and report KPIs for promotional activities across R.Greenleaf and Everest, including sales lift, engagement, and execution quality
Partner with analytics and marketing teams to review performance data and identify opportunities for optimization
Conduct post-promotion reviews to capture learnings, execution issues, and opportunities for improvement
Provide clear, actionable performance feedback to the Marketing Manager – Star Buds to support continuous improvement
Support supplier partnerships and co-marketing initiatives for R.Greenleaf and Everest, operating within approved programs and agreements
Coordinate with store leadership to ensure accurate merchandising, signage placement, and promotional execution
Communicate promotional details, timelines, and execution requirements clearly to retail teams
Support supplier performance reviews by providing execution insights and local feedback
Coordinate the deployment and quality control of marketing collateral for New Mexico stores
Partner closely with the Graphic Designer – New Mexico to ensure creative assets are accurate, compliant, and execution-ready
Support non-promotional marketing initiatives such as store openings, local activations, and customer engagement programs
Ensure execution details, timelines, and updates are clearly communicated to relevant stakeholders
Qualification
Required
Bachelor's degree in Marketing, Business, or related field; Master's degree preferred
4–6+ years of experience in retail marketing, brand marketing, or trade marketing, ideally in multi-store or regional environments
Proven experience executing promotions and marketing initiatives across physical retail locations
Strong organizational and project management skills with attention to detail
Ability to collaborate cross-functionally with marketing, retail operations, merchandising, and creative teams
Preferred
Experience working in cannabis or other regulated industries
Benefits
Medical/Dental/Vision Insurance
Pet Insurance
EAP Programs
Paid Time Off
Paid Parental Leave
Employee Discount at all Schwazze Retail locations
Company
Schwazze
Schwazze provides consulting services for cannabis growing technologies and methodologies.
501-1000 employees
Funding
Current Stage
Public CompanyTotal Funding
$110MKey Investors
Dye Capital & Company
2021-12-03Post Ipo Debt· $95M
2019-06-06Post Ipo Equity· $14M
2017-09-12Post Ipo Equity· $1M
Leadership Team
Forrest Hoffmaster
Interim CEO
Recent News
MarketScreener
2025-12-22
2025-12-19
Company data provided by crunchbase