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Software Resources · 11 hours ago

Audience Advancement Analyst

New York, NY

Contract

Onsite

Entry, Mid Level

$42/hr - $46/hr

2+ years exp

Software Resources, Inc. is a staffing partner specializing in Technology, Finance, and Accounting placements. They are seeking an Audience Advancement Analyst to utilize media math and analytical skills to enhance media strategies and optimize campaign performance through collaboration with internal stakeholders and clients.

Human ResourcesRoboticsSoftwareStaffing Agency

Growth Opportunities

Responsibilities

Develop a comprehensive understanding of a current or potential client's media strategy/campaign goals, drive the process from consultation to presentation of a media plan optimization analysis

Work collaboratively with internal stakeholders to create marketing collateral, providing the necessary research to support and sell through cross-platform advertising opportunities

Help to package media optimization case studies and measurement benchmarks for prospecting efforts

Ideate and iterate on the workflow, process and go-to-market materials showcasing the power of our measurement capabilities

Qualification

Media experienceMedia measurement toolsMicrosoft ExcelMicrosoft PowerPointMedia planningMathematical skillsCommunication skillsTeam playerProblem solvingAttention to detail

Required

2+ years of media experience

Highly Proficient in Microsoft Excel and PowerPoint

Understanding of media planning and media math (reach, frequency, audience composition, coverage, etc.)

Knowledge of the media landscape and preferably the digital media landscape

Experience successfully communicating at all levels both verbally and in writing

Demonstrated ability to establish and maintain relationships with internal stakeholders

Proven team player with the ability to take on different assignments/projects in a timely manner

Strong mathematical skills and an interest in finding stories in the data through in-depth analyses

Excellent communication and writing skills, and attention to detail

Ability to work independently and problem solve as well as effectively collaborate with various teams

Bachelor's degree in a related field e.g. Marketing

Preferred

Experience at a fast-paced web publisher, media agency or TV Network preferred

Familiar with media measurement tools with a specific focus on reach & frequency and planning optimization: Nielsen Media Impact Planning, Nielsen ONE, VideoAmp, EDO, Samba TRF. Knowledge of iSpot, TVision, and Comscore CCR offerings is a plus

Experience working in ad sales, media research (supply-side vendor)