Planet Dental and Orthodontics · 1 week ago
Director of Marketing, Branding and Community Engagement
Dallas, TX
Full-time
Onsite
Lead/Staff, Director/Executive
$50K/yr - $60K/yr
3+ years expPlanet Dental is seeking a Director of Marketing, Branding, & Community Engagement to oversee and elevate their marketing and outreach efforts across Dallas, Austin, and Laredo. The role involves leading a team, shaping regional marketing strategies, and connecting communities with exceptional dental care.
DentalHealth CareMedical
Responsibilities
Develop and execute regional sales and marketing strategies that increase patient acquisition, retention, and overall market share
Manage marketing campaigns across digital, print, and social channels, ensuring alignment with our brand and regulatory standards ( TSBDE & HHSC compliant )
Lead business development initiatives, building relationships with local schools, community organizations, and potential partners
Analyze market trends, patient data, and campaign performance to optimize results and guide decision-making
Oversee departmental budget, vendor relationships, and negotiate contracts to maximize ROI
Coach, mentor, and inspire your team to deliver engaging oral health programs, community events, and in-office promotions
Represent Planet Dental at local and regional events, trade shows, and community initiatives
Provide quarterly and annual reports to senior leadership on regional growth, campaign effectiveness, and opportunities
Qualification
Required
Bachelor's degree in Marketing, Business Administration, or related field (or equivalent experience)
3+ years in marketing, sales, or business development leadership, ideally in healthcare, retail, or service industries
Proven ability to execute strategic marketing initiatives and deliver measurable results
Experience managing teams and multi-region projects
Strong knowledge of marketing channels, branding, and digital marketing strategies
Portfolio of marketing campaigns required for interview
Proficiency in Adobe Suite (Photoshop, Illustrator, InDesign), Microsoft Office, Canva, and Google Workspace
Event planning, community outreach, and public speaking experience
Bilingual (Spanish & English) required
Exceptional leadership, communication, collaboration, analytical, and problem-solving skills
Ability to multitask, manage time effectively, and thrive in a fast-paced environment
Benefits
50% of Medical and Dental insurance for employees.
$15,000 Basic Life Insurance policy for every team member.
Access to Medical, Dental, Vision, Life, Accident, and Short-Term Disability plans.
3 weeks of Paid Time Off — and start accruing it from day one!
Receive a uniform allowance for branded shirts to keep your professional style on point.
Paid mileage and per diem allowances for your travel across our regions.
Dental insurance
Health insurance
Life insurance
Paid time off
Vision insurance
Company
Planet Dental and Orthodontics
Planet Dental is a multi-office dental group built from the ground up featuring de-novo dental offices based in a multi-specialty provider environment.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Paul Labbe D.D.S.
Co-Founder, CEO
Company data provided by crunchbase