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Virtuous · 2 days ago

Growth Campaign Manager

United States

Full-time

Remote

Entry, Mid Level

2+ years exp

Virtuous is on a mission to inspire global generosity by helping nonprofits build better relationships with their donors. The Growth Campaign Manager is responsible for creating, capturing, and converting demand through coordinated B2B SaaS campaigns, blending execution and AI-powered workflows to drive efficient growth.

AnalyticsCharityCRMSaaSSoftware

Growth Opportunities

Responsibilities

Execute demand generation campaigns that support the full funnel: awareness → lead → pipeline → revenue

Build and manage coordinated campaigns across email, lifecycle, social, webinars, and landing pages

Translate strategic growth priorities into executable campaigns that drive measurable pipeline impact

Partner with Sales and RevOps to ensure campaign follow-up, handoffs, and workflows support high-intent pipeline creation

Build and manage email campaigns, automated nurture programs, triggered sends, and post-engagement follow-up sequences

Create and optimize landing pages focused on high-intent conversion and pipeline creation

Maintain clean, scalable lifecycle workflows that move prospects efficiently through the funnel

Support attribution and lifecycle tracking to understand how campaigns influence pipeline progression

Use AI-powered tools to accelerate audience research, campaign planning, creative iteration, copy development, personalization, and optimization

Continuously test and refine messaging, offers, audiences, channels, and formats to improve conversion rates and efficiency

Apply AI to scale output and speed—doing more with fewer resources through smarter workflows and automation

Own execution and promotion of webinars, including registration setup, reminder sequences, live-day coordination, and post-event conversion workflows

Coordinate email and organic social promotion for webinars and key campaigns, including pre-event awareness, live engagement, and post-event follow-up

Partner with internal teams and external speakers to deliver campaigns that attract the right audience and drive downstream action

Analyze webinar performance to improve attendance quality, engagement, and pipeline contribution

Use organic social as a demand creation and amplification channel, supporting campaign awareness, event promotion, and lifecycle engagement

Adapt campaign messaging for social platforms, testing formats, timing, and creative to improve engagement and downstream impact

Collaborate with content and brand teams to extend campaign reach and reinforce core narratives

Qualification

Demand generationCampaign marketingMarketing automationEmail campaignsSocial media marketingProject managementAI tools experienceBasic design skillsAttention to detailWritten communication

Required

2–4 years of experience in demand generation, campaign marketing, or growth marketing (B2B SaaS preferred)

Hands-on experience executing campaigns across email, lifecycle, social, webinars, and landing pages

Familiarity with marketing automation platforms (HubSpot or similar)

Comfort working with funnel metrics and campaign performance data

Strong project management skills with the ability to manage multiple campaigns simultaneously

Clear written communication skills and strong attention to detail

Preferred

Experience using AI tools to accelerate marketing execution, experimentation, or optimization

Experience with HubSpot and Goldcast

Exposure to attribution, pipeline reporting, or RevOps workflows

Basic design or layout skills for emails and landing pages

Experience marketing to nonprofit organizations

Familiarity with CRM systems like Virtuous

A mindset oriented toward leverage, efficiency, and continuous improvement

Benefits

Market competitive pay leveraging Carta data

Employee recognition through Bonusly (birthdays, anniversaries, achievements, etc.)

401(k) retirement plan with company matching- 50% match up to 6% of compensation after 90 days

Unlimited PTO

Supportive time off including paid volunteer days and company holidays

Employer-contributed healthcare benefits, encompassing medical, dental, and vision coverage, with plans available for dependents and choices for Health Savings Accounts (HSA) and Flexible Spending Accounts (FSA)

12 weeks primary parent leave, 4 weeks secondary parent leave - full pay (adoption as well)

Community and host exciting company outings and events