Vice President, Marketing Operations jobs in United States
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National University · 17 hours ago

Vice President, Marketing Operations

positionUnited States
timeFull-time
remoteHybrid
seniorityDirector/Executive
money$124K/yr - $167K/yr
date15+ years exp

National University is a leader in innovative education solutions, and they are seeking a Vice President of Marketing Operations to shape their marketing and enrollment performance. This role is responsible for designing and executing a marketing operations strategy, leveraging data and AI tools, and leading teams through organizational change to improve efficiency and student outcomes.

E-LearningEdTechHigher EducationNon ProfitUniversities
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H1B Sponsor Likelynote

Responsibilities

Lead the development and execution of a long-term marketing operations strategy that enables scale, efficiency, and performance in a changing marketing and enrollment environment
Lead the use of data, analytics, automation, and AI enabled capabilities to improve targeting, personalization, forecasting, and decision making across the inquiry to start lifecycle
Provide executive oversight of performance marketing operations, marketing technology platforms, CRM and automation integrations, analytics, and UX optimization to ensure systems are effective, scalable, and aligned
Establish and maintain governance frameworks and workflow standards that balance speed with rigor, ensuring compliance, data integrity, and operational excellence
Lead marketing insights functions to deliver actionable recommendations on channel mix, spend allocation, conversion improvement, and pipeline performance
Serve as a strategic operating partner to Enrollment leadership, aligning demand generation, lead management, and operational execution to improve efficiency and student outcomes
Lead teams through organizational, process, and technology change by providing clarity, prioritization, and momentum during periods of change
Own the marketing operations and media budget, ensuring disciplined investment, strong ROI, and alignment with institutional priorities
Manage vendor and agency relationships including selection, contracting, and performance oversight
Attract, develop, and lead a high performing marketing operations organization, fostering accountability, collaboration, and continuous improvement

Qualification

Marketing operations strategyMarketing technology ecosystemsData analyticsAI driven marketingPerformance marketingCross-functional collaborationExecutive presenceDiversityInclusionTeam leadership

Required

Bachelor's degree in marketing, Communications, Business, Analytics, or a related field
15 or more years of progressive experience in marketing operations, performance marketing, analytics, or related disciplines
Minimum of 6 years in a senior or executive leadership role
Demonstrated experience leading marketing operations during periods of significant change
Proven ability to design, implement, and scale modern marketing operating models that drive efficiency, transparency, and measurable outcomes
Strong experience in marketing technology ecosystems including CRM, marketing automation, analytics, attribution, and experimentation platforms
Clear understanding of AI driven marketing trends and their impact on discovery, targeting, content, and performance measurement
Strong analytical skills with the ability to translate complex data into clear, executive level insights and recommendations
Demonstrated success partnering across Marketing, Enrollment, Brand, Communications, IT, and Analytics within a cross functional organization
Experience leading teams through ambiguity, transformation, and evolving performance expectations
Strong executive presence with the ability to influence senior leaders and guide decision making
Champions National University's Ways of Working by building a culture of trust, accountability, and executional discipline, providing clarity, direction, and momentum for teams navigating significant organizational and market change
Commitment to embedding diversity, equity, and inclusion principles into team culture, processes, and outcomes

Preferred

Master's degree
Experience in higher education or similarly complex, regulated environments

Benefits

Comprehensive well-being benefits for you and your family

Company

National University

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National University is a private nonprofit university that provides accessible and achievable higher education to adult learners. It is a sub-organization of National University System.
dateFounded in 1971
location
La Jolla, California, USA
people-size1001-5000 employees
web-link
http://www.nu.edu/

H1B Sponsorship

National University has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2024 (1)
2022 (4)

Funding

Current Stage
Late Stage
Total Funding
$10.85M
Key Investors
National Science FoundationU.S. Department of EducationU.S. Department of Veteran Affairs
2025-12-04Grant· $0.4M
2024-12-19Grant· $3.5M
2024-11-11Grant· $0.5M

Leadership Team

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Mark David Milliron
President & CEO
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Dave C. Lawrence, Ed.D., Ed.S., MBA
Executive Vice President, Administration and Finance | Chief Financial Officer
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Recent News

PRWeb
National University Awards 2025 City of San Diego/National University Professional Development Scholarships
2025-12-11
PRWeb
National University Awarded Prestigious National Science Foundation Grant to Accelerate Applied Research and Innovation
2025-12-05
RAPPLER
[BizSights] How SM rebuilt NU and made it the biggest school in UAAP
2025-11-30
Company data provided by crunchbase