VIIA · 1 day ago
Director of Growth @VIIA (High Growth DTC Hemp Brand)
United States
Full-time
Remote
Lead/Staff, Director/Executive
5+ years expVIIA is a fast-growing DTC cannabis brand on a mission to revolutionize modern wellness. The Director of Growth will own the entire customer acquisition strategy and execution, working autonomously to meet ambitious revenue and CAC targets while leading a high-performance team.
Responsibilities
Develop and continuously refine VIIA’s acquisition strategy in alignment with monthly, quarterly and annual forecasts
Define KPIs, budget allocations, and performance benchmarks for all acquisition channels, offers, and campaigns
Map and maintain customer personas and use cases to guide offer, creative, and campaign direction
Plan the annual promotional calendar, including key sales moments and campaign pillars
Generate, evaluate, and prioritize new acquisition tactics and offers
Write test hypotheses, define success metrics, and outline scope, required assets, and timelines
Lead creative concepting for campaigns, approving messaging, visual direction, and asset production
Oversee landing page builds, tracking setup, attribution frameworks, and testing environments
Ensure clear separation between testing initiatives and core operations for accurate reporting
Launch acquisition campaigns, promos, and MVP tests on schedule and within budget
Monitor daily/weekly KPIs (revenue, ROAS, CVR, AOV, CAC, etc) and make rapid, data-driven optimizations
Communicate performance insights, wins, and challenges in real-time to stakeholders
Maintain visibility on costs, timelines, and ROI of all initiatives
Analyze test results against success criteria and historical benchmarks
Decide when to scale, refine, or sunset campaigns/tactics based on performance and ROI
Conduct competitive research and margin analysis to inform pricing and promotional strategies
Document learnings and maintain a library of proven growth playbooks
Transition winning tactics to the core growth team with full SOPs, templates, and resource allocations
Allocate budgets and team bandwidth to ensure successful scaling
Archive all creative, performance data, and learnings for future use
Collaborate closely with creative, analytics, operations, and retention teams to execute acquisition strategies
Ensure acquisition efforts are aligned with retention and B2B sales priorities
Provide the CEO with concise, actionable performance reports and strategic recommendations
Build, mentor, and manage a high-performance acquisition team
Qualification
Required
5+ years of experience scaling DTC eCommerce brands, preferably from mid - 7 figures to 8+ figures
Proven track record of managing and optimizing multi-million-dollar acquisition budgets
Expertise in paid social, paid search, affiliate/partnership marketing, influencer activations, and emerging acquisition channels
Strong analytical mindset with mastery of key eCommerce metrics and attribution frameworks
Experience building and leading high-performing teams
Able to operate autonomously, make fast decisions based on data, and be directly accountable to aggressive growth targets
Exceptional communication and collaboration skills, with the ability to work cross-functionally in a fast-paced environment
Benefits
401k
Full health insurance with dental and vision
PTO
Free product
In person events
Company
VIIA
We are on a mission to help people enhance their everyday lives through the use of federally legal cannabis.
11-50 employees
Funding
Current Stage
Early StageLeadership Team
Max Mckendry
CEO & Founder
Company data provided by crunchbase