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PROS · 1 day ago

Director, Public Relations & Thought Leadership

Houston, TX

Full-time

Hybrid

Director/Executive

12+ years exp

PROS is a leading company that provides AI-powered solutions for optimizing selling in the digital economy. The Director, Public Relations & Thought Leadership is responsible for shaping the external narrative and executive communications for PROS Travel, ensuring the brand is perceived as a trusted partner in airline commercial modernization and retail transformation.

Artificial Intelligence (AI)Big DataComputerSoftware

Growth Opportunities

Hiring Manager

Jes F. Nava, PHR

Responsibilities

Own the external narrative and brand positioning for PROS Travel across earned, owned, and shared channels

Serve as a trusted advisor to executive leadership, shaping messaging for the senior leaders across media, speaking, and industry engagements

Lead global media relations, prioritizing relevance, credibility, and long-term influence over volume

Develop proactive storylines that elevate PROS Travel’s perspective in airline, travel, and business media

Activate customer voices as peer validation through media, speaking opportunities, and industry recognition

Collaborate closely across Marketing teams to further amplify key messages, leverage content, and ensure alignment to maximize impact and reach

Lead crisis communications efforts, ensuring immediate and effective messaging that addresses the situation, alleviates concerns, and maintains trust among all stakeholders

Oversee external PR agencies and partners, ensuring message discipline, strategic alignment, and measurable impact

Define and execute a global thought leadership strategy focused on airline executives and commercial leaders

Translate complex airline capabilities and customer outcomes into clear, executive-level points of view

Identify priority themes, forums, and moments where PROS Travel should lead the industry conversation

Drive brand marketing and publishing strategy that best defines PROS unique identity, values, and perceptions that differentiate the brand from competitors, and supports overall brand storytelling to build brand equity and value

Own the PROS speakers’ bureau and executive speaker strategy, including keynotes, panels, and high-impact industry forums

Establish success metrics that reflect influence and leadership, and report clearly on narrative traction and impact

Operates as a leader within the Travel marketing organization

Partners closely with executive leadership, Marketing, Commercial and Revenue teams, Product and Solution Marketing, and Customer Success and Sales

Brings a global mindset, balancing centralized narrative control with regional nuance across the Americas, EMEA, and APAC

Qualification

Public RelationsThought LeadershipExecutive CommunicationsCrisis CommunicationsGlobal PR ManagementStrategic MessagingExceptional WritingExecutive PresenceAI LiteracyPrompt EngineeringAgentic AIStrategic Instincts

Required

12+ years of experience in communications, PR, or thought leadership roles, ideally within airline, travel, or adjacent commercial technology domains

Proven experience shaping executive-level narratives and advising senior leaders

Demonstrated success building credible thought leadership, not just press coverage

Experience managing global PR agencies and complex stakeholder environments

Exceptional writing and editorial judgment

Strong strategic instincts and executive presence

Preferred

AI Literacy: Demonstrates a solid understanding of core AI concepts, terminology, and practical applications. Effectively leverages AI tools to enhance productivity, insights, and decision-making, while adhering to ethical standards and best practices

Prompt Engineering: Skilled at crafting clear, structured, and effective prompts to optimize the quality, relevance, and utility of AI-generated outputs

Agentic AI: Understands the role of autonomous agents in streamlining workflows and automating end-to-end tasks. Able to build, utilize, or manage agentic AI systems and integrate them into business processes

Bachelor's degree; advanced degree a plus