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Onondaga Community College · 3 hours ago

WebMaster/Web Marketing Manager - Onondaga Community College

Syracuse, NY

Full-time

Onsite

Mid, Senior Level

$59K/yr - $73K/yr

3+ years exp

Onondaga Community College is seeking a Webmaster/Web Marketing Manager to join their Enrollment Management team. This role is responsible for the development, maintenance, and optimization of the College's website and digital platforms, ensuring web content is accurate and aligned with institutional goals while enhancing the user experience.

Higher Education

H1B Sponsor Likely

Responsibilities

Lead and manage all website projects, including new site builds, content overhauls, and strategic digital initiatives, supervising the project(s) and coordinating project team members as necessary, ensuring a quality end-product

Serve as the lead web designer and front-end developer, creating and building new designs, solutions, and improvements as new problems and projects arise. Responsible for creating a cohesive look & feel across the entire family of College websites, keeping them aligned with the mission of the College and the established branding standards and style guidelines

Perform all necessary website testing and debugging (code validation, browser compatibility, platform compatibility, screen size optimization, accessibility compliance)

Develop and maintain overall content strategy and content organization. Guide and manage content quality standards among content editors

Manage and update web content across OCC's digital properties, ensuring accuracy, consistency, and adherence to brand and accessibility standards

Provide leadership in the development of the College's strategic web architecture. Optimize site structure and navigation to enhance usability and ensure a seamless experience for prospective students and other audiences. Guide and inform coding strategy to ensure stability, longevity, efficiency, ease of maintenance, and flexibility

Assist in developing and executing SEO (search engine optimization) strategies to improve website visibility, including keyword research, content optimization, and tracking performance to support the digital marketing efforts and drive traffic

Monitor website performance using tools like Google Analytics and provide insights to improve user experience and engagement

Develop effective working relationships with faculty, administration, staff, students, and vendors. Understand the changing objectives, needs, and culture of OCC and use this awareness to adjust and maintain the proper alignment of the College websites

Serve as the key point of contact for all assigned web-related issues, projects and initiatives

Stay current with emerging web technologies, trends, and higher education digital best practices, recommending enhancements to keep OCC's digital presence competitive and user friendly

Proactively recommend solutions, alternatives, and improvements to meet the College's evolving web, departmental, and business process requirements

Track and analyze website statistics for usage trends, perform usability studies, and recommend and implement data informed improvements

Ensure the websites comply with best practices for accessibility (WCAG compliance), security, and mobile responsiveness. Monitor and maintain web accessibility compliance across the College websites and educate the campus on web accessibility issues

Train and support the campus community, as needed, in web-based content management and web accessibility compliance

Lead the day-to-day management of website requests, serving as the primary point of contact for campus partners requesting web support and assistance

Directly manage staff; assign and review work and evaluate work performance

Train all team members in navigating and maintaining the web environment, and in their respective roles on the team

Maintain necessary web documentation, by providing continuous updates based on evolving industry standards

Qualification

Web content managementDigital marketingContent management systemsHTMLCSSSEO best practicesGraphic design toolsWeb accessibility standardsProject managementBilingual (English/Spanish)Problem-solving skillsCommunication skillsInterpersonal skills

Required

Bachelor's degree from a regionally accredited college, university or foreign equivalency

Three (3) years of experience in web content management or digital marketing role

Proficiency with content management systems

Project management experience

Solid writing, editing, and proofreading skills tailored for digital platforms, with the ability to adapt and repurpose existing content for web and other digital formats

Solid understanding of HTML, CSS, and UX/UI best design practices

Experience with graphic design and multimedia tools (Adobe Creative Suite, Canva, Figma)

Experience with compliance and web accessibility standards and mobile-first design

Strong problem-solving skills and ability to troubleshoot website issues effectively and timely

Preferred

Master's degree from a regionally accredited college, university or foreign equivalency

Solid understanding of SEO best practices, including structuring content for search visibility and optimizing metadata

Knowledge of web industry trends, technologies, and standards, and experience in recommending and applying new technologies

Higher education web experience

Experience in contributing to the development of strategic web architecture

Experience performing information gathering, and UX/UI testing focus groups and surveys

Strong proficiency with Drupal content management system

Bilingual in English and Spanish preferred. English and another language will be considered

Benefits

New York State Local Retirement System (pension) or an Optional Retirement Plan (401a).

Excellent health, dental, and vision insurance plans (qualifying domestic partner included).

Onondaga Community College participates in the Public Service Loan Forgiveness program for eligible borrowers.

Company

Onondaga Community College

Onondaga Community College is a school in Syracuse.

Founded in 1962

Syracuse, New York, USA

501-1000 employees

http://www.sunyocc.edu/

H1B Sponsorship

Onondaga Community College has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2025 (1)