TikTok · 5 days ago
Head of NA SMB Marketing
Austin, TX
Full-time
Onsite
Director/ExecutiveTikTok is the leading destination for short-form mobile video, and they are seeking an accomplished marketer to lead the North America SMB Marketing team. This role involves building a dynamic team, developing regional strategies, and executing marketing initiatives to engage small and medium-sized businesses effectively.
Content CreatorsContent DiscoveryMedia and EntertainmentSocial MediaVideo
Responsibilities
Build and lead a dynamic, regional team of marketers dedicated to the to the successful growth and performance of our SMB business in North America
Create and develop regional strategy and drive execution at scale across our ecosystem (Internal and External) by acquiring qualified leads
Develop regional strategy and initiatives for activation of specific verticals and segments to drive business growth and product adoption
Build net-new content, scalable toolkits, marketing campaigns and enablement programs that help engage with SMB audiences
Deliver narrative and content creation that focuses on business priority pillars or products
Balance both creative and analytical interpretation of data to design inspiring and effective digital marketing campaigns that drives business results and impact
Activate comprehensive performance marketing-based initiatives and continuously iterate to maximize results through to acquisition
Collaborate as a seamless partner to other XFNs and leadership, including SMB Product & Sales organizations both within region and globally
Develop and motivate a strong team and culture
Demonstrate SMB and Marketing thought leadership, keeping ahead of trends and providing proactive inspiration and recommendations
Qualification
Required
Leadership experience in team & people management
Experience in digital marketing, SMB marketing, partnership and media background preferred
Acute understanding of SMB business needs, TikTok & competitors' SMB product solutions
Experience working with both B2B & B2C customers in an international environment
Demonstrated ability to manage multiple projects under tight deadlines in a fast-paced environment
Excellent stakeholder management, communication and presentation skills
Preferred
Self-starter, fast learner who is detail-oriented and has critical thinking
Ability to work independently and as a team across different departments and regions
Embodying our Leadership Principles, including being mission and vision-driven, leveraging collective wisdom, leading by example, fostering team members' growth, and achieving results
Thoughtful, empathetic leadership and a sincere passion for the work of the team
Have a strong business understanding of North America market
Company
TikTok
TikTok is a short-form video entertainment app and social network platform. It is a sub-organization of ByteDance.
Founded in 2003
10001+ employees
H1B Sponsorship
TikTok has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (979)
2024 (601)
2023 (387)
2022 (322)
2021 (133)
2020 (72)
Funding
Current Stage
Late StageLeadership Team
N Ali Mohamed
CEO
Blake Chandlee
VP Global Business Solutions
Recent News
2026-01-21
BiometricUpdate.com
2026-01-20
2026-01-20
Company data provided by crunchbase