Apply on Employer Site

Veriforce · 4 hours ago

Competitive Marketing Program Manager/Senior Manager

United States

Full-time

Remote

Senior Level

5+ years exp

Veriforce is a recognized leader in delivering integrated supply chain risk management solutions. They are seeking a Competitive Marketing Program Manager/Senior Manager to lead high-impact campaigns targeting competitor accounts, develop competitive programs, and support sales enablement efforts.

ComplianceComputerInsuranceSoftware

Responsibilities

Plan and execute targeted multi-channel campaigns (email, paid media, direct mail, events) designed to win competitive accounts and displace incumbents

Analyze, segment, and launch competitive acquisition campaigns aligned to account buying cycles, closed-lost patterns, and competitive vulnerabilities

Incorporate industry-specific positioning, market trends, and new Veriforce product releases into omni-channel campaign strategies

Partner with Sales and SDR leadership to align competitive plays with account-level strategies

Run evergreen programs such as executive dinners, webinars, competitive nurture tracks, and displacement campaigns

Build, maintain, and continuously refine competitive account lists using multiple data sources (industry databases, buying cycles, account intelligence, contractor benchmarking, closed-lost analysis, etc.)

Leverage technologies and signals- M&A, asset sales, new site developments, regulatory investigations/citations- to identify competitive opportunities and trigger targeted campaigns

Utilize contractor benchmarking data to guide competitive campaign themes and asset development

Build and maintain competitive battlecards, toolkits, persona-specific messaging, and objection-handling guides

Launch, update, and maintain competitive marketing and sales collateral tailored by industry segment and persona (one-pagers, landing pages, SDR sequences, case studies, etc.)

Deliver enablement sessions to Sales, SDRs, and CS teams to ensure readiness and alignment

Maintain master competitive account lists with intel on renewals, key contacts, and areas of risk

Collaborate with Events and Customer Marketing to activate competitive presence at tradeshows, roundtables, industry conferences, and field events

Ensure competitive messaging, positioning, and call-to-action touchpoints are consistently reflected across all in-person events and field activations

Partner with Product Marketing to refine competitive positioning and messaging by industry and persona

Work closely with the Competitive Intelligence Analyst to translate insights into actionable programs and campaigns

Align with Customer Marketing on retention signals, expansion opportunities, and industry-specific challenges

Track program impact on meetings booked, pipeline sourced, win rates, and competitive market share

Report performance to marketing and sales leadership; recommend optimizations for scale and ROI

Qualification

B2B Product MarketingDemand MarketingCompetitive IntelligenceSaaS ExperienceSalesforceMarketing AutomationAccount-Based MarketingEvent IntegrationMeasurement & OptimizationCross-Functional Collaboration