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NewtonX · 14 hours ago

Content Marketing Manager

New York, NY

Full-time

Hybrid

Mid, Senior Level

$120K/yr - $165K/yr

5+ years exp

NewtonX is a market research company seeking a Content Marketing Manager who will be responsible for transforming proprietary data into compelling content that drives brand authority. The role involves creating a variety of content types and collaborating with cross-functional teams to support broader go-to-market objectives.

B2BInformation ServicesInformation TechnologyManagement ConsultingMarket Research

Culture & Values

Responsibilities

Data-Driven Content Creation: Transform internal survey data, market research, and proprietary insights into engaging blog posts, long-form articles, whitepapers, and reports that demonstrate NewtonX's expertise and drive inbound interest. Synthesize complex research findings into accessible narratives that resonate with enterprise buyers

Website Content Management: Own all website content—from homepage messaging to product pages to resource sections. Ensure messaging consistency, SEO optimization, and regular content refreshes that reflect NewtonX's evolving positioning and market leadership

Email & Newsletter Development: Write and manage email campaigns across the funnel—from nurture sequences to product announcements to customer communications. Own the NewtonX newsletter strategy and execution, creating compelling content that builds audience engagement and drives conversions

Social Media Content: Develop social media content strategy and write posts for LinkedIn, Twitter/X, and other B2B channels. Create content that amplifies thought leadership, showcases customer success, and drives engagement with target audiences

Brand Voice & Quality: Maintain NewtonX's brand voice across all content touchpoints. Edit and refine AI-generated drafts to ensure every published piece reflects original thinking, factual accuracy, and editorial excellence. Serve as the guardian of content quality and consistency

Cross-Functional Collaboration: Partner with Product Marketing, Demand Gen, Sales, and leadership to identify content opportunities, align on messaging priorities, and ensure content supports broader GTM objectives. Translate complex product features and customer insights into compelling stories

Qualification

Content marketing experienceData storytellingAI tools proficiencyContent management systemsEmail platformsSEO principlesCollaboration skillsSelf-starter mentalityAttention to detail

Required

5+ years of content marketing experience in B2B SaaS, tech, research, or data-driven companies, with a strong portfolio demonstrating data storytelling and thought leadership content

Proven ability to write across formats—long-form articles, website copy, email campaigns, social posts, and newsletters—with exceptional writing skills and attention to detail

Experience working with complex data, research findings, or technical subject matter and translating it into accessible, engaging content for business audiences

Proficiency with content management systems (WordPress, Webflow, or similar), email platforms (HubSpot, Marketo), and basic SEO principles

Expert-level proficiency with AI tools (Claude, ChatGPT-4, Jasper, Copy.ai, Perplexity, or similar) with demonstrated ability to use LLMs to dramatically accelerate content production while maintaining originality and quality. You should have concrete examples of how you've used AI to scale content output 3-5x

Self-starter mentality with ability to own the content pipeline end-to-end—from ideation through publication—with minimal oversight

Strong collaboration skills and comfort working cross-functionally with product, sales, and marketing teams