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Emerald · 6 hours ago

Social Media & Email Specialist - Overland Expo

San Juan Capistrano, CA

Full-time

Onsite

Mid Level

$72K/yr - $75K/yr

3+ years exp

Emerald is seeking a Social Media & Email Specialist to create and manage organic, paid and sponsored content, develop strategies to grow social and email audience, and increase engagement. The role involves managing branded content across various digital channels and fostering community engagement while collaborating with the marketing team on digital marketing campaigns.

ContentEventsMarketing

Responsibilities

Curate a regular cadence of organic content for social channel distribution across all social channels

Create and edit graphics, photography, videos, reels, and other content

Track and evaluate engagement to inform future campaigns and strategies

Manage a daily cadence of social media posts on Instagram, Facebook, and weekly on LinkedIn developing new strategies to increase interaction

Correspond and engage with community members who inquire about our events via social media (comments & DMs)

Collaborate with Marketing team members, Director, and Editors to develop comprehensive digital content and social media strategies for advertisers and sponsors of custom content

Collaborate with Marketing to develop social campaigns designed to drive audiences to attend events

Oversee and manage paid search & social marketing strategies including Instagram & Facebook + Google AdWords and YouTube campaigns collaborating with a digital marketing agency

Leverage current branding and positioning to communicate with a unique voice for the brand’s network– always seeking to keep content fresh, unique and engaging

Work with the graphic design team to create, post and edit social content including banners, text, links, graphics, video, audio, and asset libraries

Conceive new content ideas for the brand, based on emerging technologies and trends

Define KPIs by social channel and devise strategies to meet established goals

Create new methods to engage with brand audiences and develop lead generation campaigns to drive new follows

Communicate with industry professionals and influencers via social media to create a strong network of brand advocates and develop a social media influencer program

Coordinate with all necessary stakeholders to meet sponsor requirements and campaign deadlines

Conduct research into new strategies and trends to increase the effectiveness of campaigns and to make new inventory idea recommendations

Manage outside photo and video creators at events and develop shot lists for all event content

Provide reporting to sales on advertiser campaigns

Curate e-newsletters, working with editorial, marketing and sales teams

Manage a calendar of and curate content for client/sales driven email campaigns, attendee email marketing campaigns leading into each event, and other email campaigns as assigned, working with the editorial, sales and marketing teams

Develop and execute marketing automation campaigns to drive event attendance and add-on purchases by attendees and clients

Track and evaluate engagement to inform future campaigns and strategies

Leverage current branding and positioning to communicate with a unique voice for the brand’s network – always seeking to keep content fresh unique and engaging

Create graphics and videos using tools like Canva – and work with the graphic design team to create email content including custom headers, banners, text, links, graphics, video, audio, and asset libraries

Conceive new products and develop email subscriptions lead gen campaigns based on existing and emerging technologies and trends

Create new methods to engage with brand audiences using email marketing

Develop lead generation campaigns to drive new e-mail subscriptions

Coordinate with all necessary stakeholders to meet sponsor requirements and campaign deadlines

Conduct research into new strategies and trends to increase the effectiveness of campaigns and to make new inventory idea recommendations

Provide reporting to sales on advertiser campaigns

Request, track, and manage all sponsored digital content asset deliverables (social, email, sponsored editorial, etc), and maintain content calendars and asset trackers - collaborating with team to guarantee fulfillment

Qualification

Social Media ManagementEmail MarketingDigital Marketing StrategyCopywritingGraphic DesignHubSpotCanvaPhotographyVideographyProject ManagementInterpersonal Communication

Required

3+ years marketing experience required, specific to social media, email marketing, and paid search + social digital marketing management (Facebook, Instagram, YouTube, GoogleAds)

Copywriting experience with samples of recent work

Experience with email and social media tools such as HubSpot, Canva, etc

Strong iPhone photography and videography skills; graphic design skills

Strong project management, writing and reporting skills

Takes initiative and demonstrates flexibility in time and attitude to get the job done

Excellent interpersonal, verbal and written communication skills

Proactively applies best practices from other assignments that improve process or performance

Handles immediate requests for information providing utmost level of customer service and information

Administrative responsibilities such as processing invoices, budget reconciliation, customer service, and other duties