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Fliff Inc · 8 hours ago

Senior Manager / Director, Growth Analytics

United States

Full-time

Remote

Lead/Staff, Director/Executive

5+ years exp

Fliff is a pioneering company in sports gaming, offering social, free-to-play gaming experiences for sports fans. The Senior Manager or Director of Growth Analytics will lead the growth marketing analytics and data strategy, shaping measurement frameworks and guiding experimentation to drive user acquisition and retention.

GamingMobile Apps

Responsibilities

Own growth marketing analytics strategy across paid media, organic growth, lifecycle, and CRM — defining how success is measured and optimized

Lead deep data exploration to identify growth opportunities, efficiency gains, and performance risks across acquisition, activation, retention, and monetization

Translate complex performance data into executive-ready insights, connecting spend, user behavior, and value to business outcomes

Define and evolve KPI frameworks, including CAC, CPI, LTV, ROI, payback, retention, and cohort performance

Design and evaluate growth experiments (channel tests, creative tests, offer tests, lifecycle tests), ensuring clear hypotheses, measurement plans, and post-test insights

Partner with Growth Marketing and Finance to inform budget allocation, channel scaling decisions, and forecasting based on performance and return

Establish standards for attribution, incrementality, and performance measurement to help Fliff move beyond last-click thinking as the business scales

Identify data gaps and measurement limitations and partner with data engineering, marketing ops, and external vendors to improve tracking and data quality

Own executive growth reporting — dashboards, weekly performance views, and strategic deep dives that drive decision-making

Build scalable reporting systems that balance rigor with usability, enabling self-service insights for growth stakeholders

Serve as a strategic advisor to Growth, Marketing, and Leadership teams, shaping how questions are framed and how insights are acted upon

Mentor and influence analysts (directly or indirectly), setting best practices for analysis, storytelling, and analytical rigor

Qualification

Growth analyticsAdvanced SQLBI toolsPaid media performanceAttribution modelsCohort analysisLTV decision-makingExecutive communicationAnalytical frameworksMentoring analystsConsumer tech experienceGaming industry experience

Required

5-7+ years of experience in growth analytics, marketing analytics, or business analytics, with clear ownership of acquisition and lifecycle measurement

Proven experience driving growth strategy through data, not just reporting outcomes

Advanced SQL expertise and strong experience with BI tools (e.g., MixPanel)

Deep understanding of paid media performance, attribution models, cohort analysis, and LTV-based decision-making

Experience partnering with Finance on forecasting, budgeting, and ROI analysis

Strong executive communication skills — able to clearly influence decisions at the leadership level

Comfort operating in ambiguity and building analytical frameworks where none previously existed