Vitamin Well Group · 2 days ago
Trade Marketing Specialist - Barebells & NOCCO
Vitamin Well Group is a company that provides great-tasting drinks, snacks, and protein products, with a significant presence across various markets. The Trade Marketing Specialist plays a critical role in executing brand and commercial strategies through impactful retail execution, requiring strong project management skills and collaboration with multiple teams.
Food and Beverage
Responsibilities
Lead the development and execution of trade marketing initiatives across key channels, including point-of-sale (POS), retail activations, and trade shows
Manage end-to-end POS development, including sourcing, vendor coordination, timeline management, and quality control
Partner closely with Sales to support sell-in and sell-through strategies, promotional planning, and retailer-specific needs
Collaborate with Marketing and Creative teams to ensure consistent brand execution at retail
Own and manage project timelines, ensuring on-time and on-budget delivery
Oversee logistics related to trade shows, including booth builds, travel planning, shipping, and team accommodations
Act as a proactive problem solver by anticipating risks and resolving issues efficiently and calmly
Qualification
Required
A minimum of 2 years of experience in trade marketing, channel marketing, or commercial marketing, preferably within CPG, beverage, or lifestyle brands
Strong capabilities in strategic planning, budget management, and relationship building with both internal and external stakeholders
Proven experience working cross-functionally with Sales, Marketing, Operations, and Finance teams
The ability to balance creativity with analytical thinking, combining strategic vision with decisive execution
Exceptional organizational skills and attention to detail, with the ability to manage multiple projects, timelines, and vendors simultaneously
The flexibility and willingness to travel periodically within the United States to support trade shows and in-market activities
Company
Vitamin Well Group
At Vitamin Well Group, we provide great-tasting drinks, snacks, and protein products: Vitamin Well has a range of functional thirst-quenchers.
Funding
Current Stage
Late StageTotal Funding
unknown2024-08-06Acquired
Recent News
2025-10-15
2025-01-28
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