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TikTok · 6 hours ago

Ads Platform Product Manager - SMB

San Jose, CA

Full-time

Onsite

Mid Level

$149K/yr - $312K/yr

3+ years exp

TikTok is the leading destination for short-form mobile video, and they are seeking an Ads Platform Product Manager to empower SMBs in launching and scaling successful ad campaigns. The role involves overseeing product experiences, championing innovative features, and collaborating with cross-functional teams to drive product success.

Content CreatorsContent DiscoveryMedia and EntertainmentSocial MediaVideo

H1B Sponsor Likely

Responsibilities

Partner closely with the SMB teams and co-own key business metrics for the SMB vertical

SMB Product Experience Ownership. Oversee the definition and prioritization of end-to-end product experiences for SMBs —from acquisition, onboarding, retention, to growth—ensuring solutions address their unique pain points (e.g., resource constraints, simplified operation needs)

Champion innovative, high-impact features that boost SMB advertiser success; balance short-term user needs with long-term scalability of the product ecosystem

Cohesive UX and platform capabilities: Design cohesive UX for SMBs based on a deep understanding of SMB advertiser needs and building scalable, reusable solutions from a platform perspective

Cross-Functional & Global Collaboration: Partner with Engineering, Sales, Marketing, Design, and Data teams to align on roadmap priorities, resolve trade-off decisions, and execute launch plans

Navigate complex stakeholder dynamics to remove obstacles and drive timely delivery of key initiatives

Build a deep understanding of SMB customer segments and personas leveraging user research, behavioral analytics, and market trends to uncover actionable insights

Establish a culture of data-driven iteration within the team: set up processes to track product performance, analyze gaps, and drive continuous improvement of SMB solutions

Experience and excitement with using AI to build better products as well as optimize your own and your team's workflows (e.g. Prototyping, DS analysis)

Qualification

Product ManagementDigital AdvertisingUser Experience DesignData AnalysisAI IntegrationStrategic ThinkingCollaborationCommunication

Required

Bachelor's degree in Business, Computer Science, Marketing, or a related field; Master's degree is a plus

3+ years of product management experience shipping scalable advertiser facing solutions

Proven track record of leading end-to-end product cycles integrating customer feedback into requirements, and driving measurable business outcomes

Demonstrated ability to own and deliver on strategic priorities, especially fast-paced, ambiguous environments

Preferred

Deep expertise in the digital advertising or marketing technology, with a focus on SMB advertiser needs and challenges

Experience leading products in one or more of: self-serve onboarding, UX redesigns of high usage surfaces, Growth and Funnel optimization, Customer lifecycle management, Recommendations, AI assistant, AI outreach

Ability to go deep into complex product workflows, simplify them, sketch and prototype improvements and inspire stakeholders around your vision

Strong strategic thinking and analytical skills: ability to translate complex data into actionable strategies and communicate insights to senior leadership

Proven experience influencing and collaborating with key stakeholders; ability to drive alignment across diverse cultural and business contexts

Benefits

Medical, dental, and vision insurance

401(k) savings plan with company match

Paid parental leave

Short-term and long-term disability coverage

Life insurance

Wellbeing benefits

10 paid holidays per year

10 paid sick days per year

17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure)

Company

TikTok

Glassdoor3.4

TikTok is a short-form video entertainment app and social network platform. It is a sub-organization of ByteDance.

Founded in 2003

Los Angeles, California, USA

10001+ employees

https://www.tiktok.com

H1B Sponsorship

TikTok has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2025 (979)

2024 (601)

2023 (387)

2022 (322)

2021 (133)

2020 (72)