Senior Integrated Campaign Manager jobs in United States
cer-icon
Apply on Employer Site
company-logo

Global Payments Inc. · 14 hours ago

Senior Integrated Campaign Manager

positionUnited States
timeFull-time
remoteRemote
senioritySenior Level
money$120K/yr - $125K/yr
date7+ years exp

Global Payments Inc. is seeking a strategic, data-driven Senior Integrated Campaign Manager to lead go-to-market strategy and campaign execution for ACTIVENet, their flagship recreation management platform. The role involves owning the narrative, driving integrated campaigns, and collaborating cross-functionally to ensure solutions resonate with the market.

AppsBankingCreditEnterpriseFinanceFinancial ServicesPayments

Responsibilities

Own the Narrative: Develop and own positioning, messaging, and storytelling for ACTIVENet across market segments (large, mid, and small cities; YMCAs; Parks & Rec departments)
Lead competitive intelligence efforts, analyzing market trends, competitor moves, and customer insights to inform product roadmap and messaging
Collaborate with Customer Success and Implementation to gather customer insights, success stories, and proof points that strengthen market credibility
Drive Integrated Campaigns: You aren't just supporting campaigns; you are designing them. Develop the strategy and creative direction for multi-channel campaigns (email, webinar, digital, paid) that fuel demand generation and pipeline
Translate value propositions into high-impact content assets—from whitepapers and videos to landing pages—that drive engagement
Develop and execute GTM strategies for new features, releases, and product initiatives, ensuring alignment across Product, Sales, and Marketing
Partner with Sales to create compelling enablement materials—pitch decks, battlecards, one-pagers, demos, and talk tracks—that drive pipeline and close rates
Measure and report on marketing effectiveness. Track key KPIs such as win rates, product adoption, campaign conversion, and message resonance to continuously optimize strategy

Qualification

B2B SaaS marketingGo-to-Market strategyCampaign designSalesforcePardotAnalytical mindsetCommercial acumenCompetitive intelligenceContent strategyStorytelling

Required

7+ years in B2B SaaS marketing, with a mix of Product Marketing and Demand Generation/Campaign Strategy experience
Proven experience owning go-to-market strategies from concept to execution
Exceptional communication and copywriting skills; you can translate technical features into compelling customer outcomes
Deep understanding of B2B buyer journeys and sales processes
The ability to interpret data and market signals to drive decisions

Preferred

Experience with Salesforce and Pardot (Account Engagement) is highly preferred
Familiarity with recreation management, community engagement, or membership-based organizations (Parks & Rec, YMCA, etc.) is a plus but not required

Benefits

Medical, dental and vision care
EAP programs
Paid time off
Recognition programs
Retirement and investment options
Charitable gift matching programs
Worldwide days of service

Company

Global Payments Inc.

twittertwittertwitter
Glassdoor3.5
company-logo
At Global Payments (NYSE : GPN), we empower simple, fast, secure payments for everyone.
dateFounded in 1967
location
Atlanta, Georgia, USA
people-size10001+ employees
web-link
https://www.globalpayments.com/

Funding

Current Stage
Public Company
Total Funding
$1.75B
2024-02-20Post Ipo Debt· $1.75B
2001-01-26IPO

Leadership Team

leader-logo
Robert Cortopassi
President and COO
linkedin
leader-logo
Emily J. Edmonds
Vice President, External Communications
linkedin

Recent News

Investing.com
Analysts split on Global Payments as Worldpay deal reshapes outlook
2026-01-16
Crowdfund Insider
Global Payments Finalizes Worldpay Acquisition
2026-01-16
GlobeNewswire
South Africa Buy Now Pay Later Business Report 2026: Market is Expected to Grow by 25.2% to Reach $1.11 Billion this Year - Forecasts to 2031
2026-01-16
Company data provided by crunchbase