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SimpliFed · 18 hours ago

Digital Marketing Coordinator

United States

Full-time

Remote

Entry, Mid Level

$55K/yr - $65K/yr

2+ years exp

SimpliFed is a virtual maternal health company providing evidence-based support for parents during feeding journeys. The Digital Marketing Coordinator will manage email, SMS, and website marketing efforts, focusing on campaign execution, performance monitoring, and troubleshooting website issues to enhance user experience.

ConsultingHealth CareParentingTelehealth

Responsibilities

Build, launch, and maintain email and SMS journeys (welcome flows, nurture campaigns, re-engagement and lifecycle programs)

Set up automations, triggers, segmentation, and suppression logic

QA all campaigns to ensure accuracy, compliance, and a strong user experience

Manage campaign calendars and ensure timely execution

Collaborate with marketing and clinical/content teams to implement copy and messaging

Monitor performance across email and SMS (open rates, CTR, conversions, unsubscribes, drop-off points)

Maintain regular reporting and dashboards

Identify trends, gaps, and opportunities to improve engagement and conversion

Run A/B tests on subject lines, CTAs, timing, and messaging

Use data to recommend and implement iterative improvements

Manage marketing-related website updates in Webflow

Troubleshoot and resolve issues including:

Broken links

404 errors and redirects

Form and tracking issues

Page updates and basic layout changes

Partner with design or engineering as needed for more complex builds

Ensure marketing pages are optimized, accurate, and up to date

Collaborate with marketing and clinical stakeholders on copy and messaging

Understand operations and operational workflows to ensure smooth and best-in-class patient experience

Maintain regular touch bases with IT to establish trust and become an expert on our marketing platform and tools

Demonstrate a willingness to try, execute and try again

Qualification

Digital marketingEmail marketingSMS marketingWebflow managementProactiveOrganizedCurious about dataAttention to detailCommunication skills

Required

2+ years of experience in digital marketing, lifecycle marketing, or marketing operations

Some experience with email and SMS platforms (e.g., HubSpot, Braze, Klaviyo, Salesforce Marketing Cloud, or similar) but willingness to learn in-house proprietary tools

Strong analytical skills with the ability to interpret performance data and take action

Some experience working in Webflow, including basic site management and troubleshooting

Comfort working across multiple tools and platforms simultaneously

Strong attention to detail and quality control

Excellent written and verbal communication skills