Proximo Spirits · 1 day ago
Sr. Regional Director- Texas
Proximo Spirits is seeking a seasoned, strategic Senior Director to lead and accelerate performance in the Texas market. This role involves setting the market vision, driving execution, and strengthening distributor partnerships to achieve sustainable sales and profit growth.
ManufacturingRetailWine And Spirits
Responsibilities
Responsible for division Annual, Quarterly, Monthly AOP NSV & Depletion management. Actively forecasting, goal setting, planning, and mitigation when necessary
Responsible for division P&L and A&P spends with team and wholesaler
Demonstrated ability to lead and influence colleagues and distributor partners to achieve customer specific goals in line with Proximo’s overall strategic objectives
Develop and manage execution through distribution network against long and short-term retail customer sales and planning (retail strategy, promotional, & KPIs)
Work closely with Finance Manager to ensure suggested retail pricing activation levers are in placed to meet long lead time retail customer’s required timelines
Collaborate with marketing to provide in-depth analysis and understanding of all Chain sub channels on distribution
Effectively lead and set the strategic direction for Proximo by establishing retail guardrails, promotional guidelines and stretching objectives by customer
Ultimate owner over annual promotion budgets
Educate our distributor partners and key customers on Proximo Spirits through Trimester sales planning summits, monthly business reviews, new product development launches, innovation presentations, and ongoing communication with distributors and retail chain team
Work closely with the Proximo network to assist, communicate, and execute awarded programs to achieve volume, distribution, and execution goals across the chains
Formulate and implement innovative sales strategies specifically designed for engaging with wholesaler and account-level clientele
Establish and nurture strong, enduring relationships with key accounts and wholesalers to enhance brand recognition and expand market presence
Conduct thorough analyses of market trends and customer preferences to pinpoint emerging growth opportunities and refine sales tactics
Collaborate closely with marketing and product development teams to ensure that promotional initiatives and product lines align seamlessly with customer expectations and market demands
Lead, inspire, and develop a high-performing sales team, instilling a culture of excellence, accountability, and continuous improvement
Regularly monitor and evaluate sales performance metrics, making informed adjustments to strategies to consistently meet or exceed established targets. IE: Planners, Ads, Pricing versus SRP’s, Nielsen, Numerator and Display Share
Qualification
Required
Demonstrated sales management abilities with proven success in delivering sales goals and objectives
Ability to build and maintain strategic working relationships with distributors and accounts
Proven team leadership and people development skills
Proficient in Word, Excel and PowerPoint
Ability to navigate Diver and other sales reporting systems
Strong interpersonal, influencing, negotiation, time management and presentation skills required
Must have a valid state drivers license
Preferred
Bachelor's degree preferred
6 plus years relevant experience in the consumer goods industry, spirits experience and/or 3 tier distribution experience preferred
Company
Proximo Spirits
Proximo Spirits specializes in manufacturing and distributes wine and spirits.
Funding
Current Stage
Growth StageRecent News
2025-11-11
2025-11-09
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