Apple · 15 hours ago
Senior Manager: B2B Channel Sales Enablement Lead
Cupertino, CA
Full-time
Onsite
Senior Level, Lead/Staff, Director/Executive
$182K/yr - $275K/yr
10+ years expApple is a company that creates innovative products and programs that revolutionize industries. They are seeking a leader to design and deliver sales enablement programs for B2B channel employees, enhancing their skills and engagement to drive sales. The role involves collaborating with cross-functional teams and managing vendor relationships to ensure successful program implementation.
AppsArtificial Intelligence (AI)BroadcastingDigital EntertainmentFoundational AIMedia and EntertainmentMobile DevicesOperating SystemsTVWearables
Responsibilities
Create sales enablement programs that increase consideration and engagement of salespeople and ultimately drive sales, in the B2B space
Create playbooks to document program design, dynamics and execution strategy, so they can be replicated across all regions
Define business processes to build the engagement program functionality into current systems
Collaborate with B2B geo sales leadership and field teams to drive program adoption
Work directly with existing and new vendors to tap into their expertise in engagement and peer to peer solutions and bring best-in-class solutions to market
Analyze, compile, and communicate monthly reports of B2B program execution, results, and gaps to partners and executives
Lead the forecasting, P&L, budgeting, and financial analysis processes for B2B programs
Qualification
Required
10+ years of experience designing, building and leading enterprise focussed programs
People Leadership experience
Lead the Way: Be an inspiring leader in B2B staffing, training, and engagement, and stay up-to-date on the latest B2B trends
Design Programs: Create innovative programs that can be used to cover all our partner needs, from large Corporate reseller employees down to SMB sales taking place in a store
BA or BS required, (or equivalent work experience)
Preferred
Demonstrated ability to influence and collaborate effectively with leaders across organizational boundaries, including internal stakeholders (e.g., Apple) and external partners
Experience serving as a primary point of contact for internal teams (e.g., Enterprise colleagues), facilitating communication and collaboration with specialized teams. Experience working collaboratively across multiple teams to develop and implement innovative B2B programs
Understand Sales: Know how sales strategies and processes work, especially in enterprise environment
Improve Systems: Proven ability to identify opportunities for improvement in existing systems and tools used for managing staffing and engagement
Run Programs: Experience in planning and executing events and activities that drive enthusiasm and improve customer experience
Manage Vendors: Experience managing vendor relationships to identify and implement optimal solutions for program needs
Analyze Results: Strong analytical skills and experience in tracking program impact, analyzing data, and generating data-driven recommendations for program improvements
Document and Share: Create guides for how to run programs, so they can be used in all regions
Benefits
Comprehensive medical and dental coverage
Retirement benefits
A range of discounted products and free services
Reimbursement for certain educational expenses — including tuition
Discretionary bonuses or commission payments
Relocation
Company
Apple
Apple is a technology company that designs, manufactures, and markets consumer electronics, personal computers, and software.
10001+ employees
H1B Sponsorship
Apple has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (6998)
2024 (3766)
2023 (3939)
2022 (4822)
2021 (4060)
2020 (3656)
Funding
Current Stage
Public CompanyTotal Funding
$5.67BKey Investors
Berkshire HathawayMicrosoftSequoia Capital
2025-05-05Post Ipo Debt· $4.5B
2025-01-16Post Ipo Debt· $0.31M
2021-04-30Post Ipo Equity
Leadership Team
Tim Cook
CEO
Craig Federighi
SVP, Software Engineering
Recent News
Venrock
2025-12-01
2025-09-25
Mac Daily News
2025-09-25
Company data provided by crunchbase