Case Western Reserve University · 22 hours ago
Associate Dean of Recruitment & Enrollment
Cleveland, OH
Full-time
Hybrid
Director/Executive
$97K/yr - $122K/yr
10+ years expCase Western Reserve University is committed to excellence in education and is seeking an Associate Dean of Recruitment & Enrollment to lead enrollment growth and market competitiveness across graduate programs. This role involves developing enrollment strategies, overseeing recruitment efforts, and enhancing the prospect experience while managing a high-performing recruitment team.
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Responsibilities
Develop and execute a multi-year enrollment and revenue strategy across graduate programs, with clear targets for headcount, yield, net tuition revenue, and market share
Establish annual KPIs and forecasting models to ensure early visibility into enrollment trajectory; adjust tactics proactively based on performance trends
Position programs competitively through segmentation, value proposition clarity, ROI messaging, and compelling differentiation in the marketplace
Foster a culture of experimentation and creative problem-solving to develop unconventional approaches that respond to shifting market realities and outperform standard higher education playbooks
Lead a sales-minded recruitment approach focused on conversion, speed-to-admit, and closing behavior at yield stages
Build domestic pipelines with selective growth in international markets, evaluating ROI of channels, partnerships, and event investments
Expand corporate, alumni, and ecosystem partnerships as scalable prospect sources and yield multipliers
Identify and test new recruitment channels and emerging market pathways, ensuring the school reaches audiences not captured through traditional methods
Own full-funnel reporting from inquiry through matriculation, with year-over-year conversion improvement expectations
Leverage CRM and automation tools to optimize engagement, targeting, lead scoring, and communication sequencing
Benchmark against peer institutions for pricing, scholarship strategy, rankings, student outcomes, and market dynamics; apply insights to strategy shifts
Build and oversee a frictionless, high-touch prospect experience that improves application quality and yield
Design a recruitment calendar and decision flow that accelerates processing speed, improves turnaround, and strengthens yield at key moments
Provide clarity on admissions parameters, evaluation rubrics, and decision frameworks that balance academic quality with revenue goals
Streamline enrollment processes to improve the candidate experience while reducing administrative burden and operational costs
Lead a high-performing, data-fluent recruitment organization with accountability to outcomes, not activity
Develop staff capacity in sales, forecasting, value messaging, and performance management , shifting the team from admissions processors to strategic enrollment managers
Model a culture of continuous improvement, disciplined execution, and curiosity about the competitive landscape
Partner with marketing, program directors, and student services to ensure messaging is aligned, funnel handoffs are seamless, and student success reinforces enrollment priorities
Serve as a core member of the dean's leadership team, contributing insight on budget planning, program development, pricing, discount policy, and growth strategy
Perform other duties as assigned
Qualification
Required
A minimum of 10 years of progressive managerial experience in business development, enrollment management, or sales, preferably within a graduate business school or professional education environment
Demonstrated experience working with various groups of students from admissions through graduation
Master's degree in business or related areas required
Entrepreneurial builder - asks 'why not' instead of 'why' and pursues bold, market-aware growth
Strong player-coach who develops people, builds accountability, and leads with positivity and clarity
Proven ability to deliver results in a fast-paced, service-driven environment with measurable KPIs
Skilled at enrollment analytics, forecasting, CRM optimization, and data-based decision-making
Demonstrated success in setting and achieving quantitative enrollment and revenue targets
Able to articulate value and ROI to high-achieving, differing perspectives of students and partners
Strong network builder who establishes productive relationships across internal and external audiences
Financially disciplined leader with budget management experience and comfort balancing access and margin
Effective in matrixed environments, collaborates fluidly across academic, administrative, and external units
Presence-forward leadership approach with consistent engagement across teams, students, and stakeholders
Demonstrated history of successful support, education, and advocacy for all students, aligned with the values, mission, and messaging of the university, while adhering to the staff policy on conflict of commitment and interest
Ability to meet consistent attendance
Ability to interact with colleagues, supervisors, and customers face-to-face
Willingness to learn and utilize Artificial Intelligence (AI)
Benefits
Excellent healthcare
Retirement plans
Tuition assistance
Paid time off
Winter recess
Company
Case Western Reserve University
Case Western Reserve University is among the nation's leading research institutions.
5001-10000 employees
H1B Sponsorship
Case Western Reserve University has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (101)
2024 (103)
2023 (114)
2022 (123)
2021 (86)
2020 (134)
Funding
Current Stage
Late StageTotal Funding
$1.17M2015-10-12Grant· $1.17M
Leadership Team
Caden Kacmarynski
Co-Founder and President - Case Quantum Computing
Christine Kush
Associate Dean, Corporate Partnerships and Executive Education
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