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Bassett Healthcare Network · 6 hours ago

Recruitment Marketing Strategist

Cooperstown, NY

Full-time

Onsite

Mid Level

3+ years exp

Bassett Healthcare Network is committed to improving the health of its patients through innovative and patient-focused initiatives. The Recruitment Marketing Strategist is responsible for developing and executing data-driven marketing strategies to attract top talent, leading cross-functional teams, and ensuring the successful implementation of recruitment marketing efforts.

Health CareHospital

Responsibilities

Responsible for developing and executing data-driven recruitment marketing for nurse recruitment, talent acquisition, medical staff recruitment, and talent pipeline development programs to attract top talent and achieve organizational recruitment and retention goals

Use internal data and market data analysis to create recommendations for marketing strategies and reports on metrics for measuring success of marketing efforts

Serves as the first point of contact with internal recruitment stakeholders, organizational leadership and serves as project lead on all recruitment marketing efforts

Leads cross-functional teams of leaders, recruiters, physicians, and other stakeholders through the marketing planning process and successful implementation of the plan

Coordinates with internal resources and agencies to ensure deliverables are campaigns are delivered on-time, under budget and meet the needs/expectations of the client

Assess current market conditions and future trends, recommending strategies for leveraging opportunities

Responsible for copywriting and content creation for a wide variety of media including but not limited to: digital marketing, social media, traditional advertising, radio, television, bassett.org careers site, external job boards, and paid search

Develops and maintains a thorough understanding of network & regional programs and service lines, staffing needs, and hiring processes in order to communicate effectively and develop strategies

Develops strategies and content to leverage social media and external employment related sites (LinkedIN, Glassdoor, Indeed) for healthcare recruitment and keeps up with developments and trends

Develops strategies and materials to leverage Bassett’s presence and local and national recruiting events

Ensures recruitment marketing efforts conform to organizational brand and employer brand standards

Performs similar or related duties as requested

Qualification

Data-driven marketingCopywritingProject managementRecruitment experienceHealthcare experienceMarketing strategyAttention to DetailCreative ThinkingStrategic ThinkingCommunication

Required

4 year/Bachelor's Degree in Marketing, Advertising, Business, Human Resources or related field

3 years of broad experience in marketing, public relations, sales, or customer relations OR 3 years experience as a recruiter

2 years of experience with reporting on progress, results and data to stakeholders

3 years of demonstrated strong writing skills - experience with copywriting and/or writing for social media preferred

Proficiency with technology including Microsoft Office, project management software, and other commonly used platforms

Attention to Detail

Creative Thinking

Project Management/Planning

Recruiting

Strategic Thinking

Communication

Preferred

Recruitment experience

Healthcare experience

Marketing experience including campaign development and execution OR social media strategy and content development experience

Experience leading/managing complex projects

Benefits

Paid time off, including company holidays, vacation, and sick time

Medical, dental and vision insurance

Life insurance and disability protection

Retirement benefits including an employer match

And more!

Company

Bassett Healthcare Network

Bassett Healthcare Network is a healthcare network providing hospital, primary care, specialty, and home health services. It is a sub-organization of Bassett Healthcare Network Research Institute.

Founded in 1922

Cooperstown, New York, USA

1001-5000 employees